Golf clubs & resorts are not just about providing good service. It’s an opportunity to create memorable experiences for individuals.
In the evolving landscape of the experience economy, where unique and personalized interactions are highly valued, it is essential to focus on prioritizing guest wellbeing.
By doing so, we can foster deeper connections and enhance the overall experience, making each interaction genuinely remarkable.
People want to belong, to be connected, and to be admired. We should focus on relationships to win in today’s business environment.
Golfers want to break from fast-paced routines and enhance their wellbeing at golf clubs. The purpose of our services should be to assist individuals in attaining their personal goals.
The customer success-oriented employees will adopt a more consultative approach in their interactions. A golf club staff that supports customer success builds loyalty.
Employee experience & wellbeing
It goes without saying that satisfied golf club guests are excellent ambassadors for the brand, as they share their positive experiences with others through word of mouth and online reviews.
We cannot achieve our business goals if we do not invest in the wellbeing of our golf club employees, too.
This requires a foundational understanding of articulated and anticipated employee needs, wants, and motivations at the different stages of their relationship with our golf club.
When thinking about your employees, you should not forget that they pursue purpose and connection in creative, intellectual, social, physical, etc.
Your golf club employees expect a mutually beneficial and trusting relationship with you. Thriving and engaged golf club employees will help you attract more guests and golf club members.
Final thought
To enhance their offerings, golf clubs should prioritize continuous innovation and actively seek out new and improved methods to deliver value to their members and guests.