Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes.
This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie Software, Antognolla Golf Club, Turf Gamechanger, ClubstoHire.com, etc.
My expertise and professional network have facilitated their growth and development.
This situation illustrates that influencer marketing is integral to brands’ marketing strategies. It is not merely an additional task; instead, it represents a multimillion-dollar industry. Companies spent approximately $24 billion worldwide in 2024.
While we strive for the best campaign results, advertisers sometimes express concerns about the output.
That’s why I thought I’d summarize how you can achieve better results in influencer marketing for your golf club and avoid the pitfalls.
Influencer marketing strategy & tips
It is essential to note from the outset that if you choose to implement influencer marketing in 2025, it is crucial to integrate it into your overall golf club marketing strategy to maximize its potential benefits.
In 2025, an intriguing trend is emerging in influencer marketing. The focus is increasingly on micro-influencers with between 10,000 and 100,000 engaged followers.
I consider myself a micro-influencer with cca—60,000 engaged followers.
This shift is primarily driven by engagement being more valuable than sheer reach. Micro-influencers usually establish closer relationships with their audiences.
Their followers trust their suggestions and insights, resulting in elevated engagement rates.
You can find micro-influencers using hashtags and keywords on social media platforms or if you can afford influencer marketing software (e.g. AspireIQ, Upfluence, etc.)
When it comes to collaborating with influencers, there are some unique factors to consider, but the overall process for setting up a campaign closely mirrors that of standard marketing initiatives.
It involves key steps such as conducting thorough research, establishing a clear budget, defining specific goals (e.g., building brand and awareness, lead generation, etc.), identifying suitable influencers, and continuously reviewing and refining your strategy.
This structured approach can help ensure a successful influencer marketing campaign.
I suggest applying the 3R principle as a strategic framework for maximizing the impact of influencer marketing campaigns:
- Relevance: Ensure that your topic (for example, a golf tournament or golf club membership) is relevant to your audience. Analyze the demographics of the influencer’s followers to confirm that they align with your target market. If the influencer’s audience does not match your intended demographic, your brand’s content will unlikely engage them effectively.
- Reach: When choosing influencers, prioritize those who have a substantial follower count and demonstrate strong engagement with their audience. This approach will help ensure more meaningful interactions and better results for your campaigns.
- Resonance: Resonance measures the strength of the relationship between your brand and your audience. This connection often shows in key metrics, including engagement rates, conversion rates, and overall sentiment. By enhancing resonance, brands can create deeper connections and nurture a more loyal customer base.
Another key aspect is that when you begin collaborating with influencers, you should provide them with a clear and detailed brief:
- What is the primary goal of your campaign? What are you hoping to achieve?
- What is your brand, and what service/s are you selling?
- What are your service’s key benefits and key differentiators?
- Who is your target audience? Include an audience persona if you have one.
- What does your budget look like for this campaign?
- Do you have a timeline in mind?
- Do you want the influencer to use your brand assets? Provide them with your logo, colors, and fonts if necessary.
Based on my observations, singular or infrequent collaborations are unlikely to yield results on par with ongoing partnerships.
This is primarily due to the influencer’s audience’s need to acclimate to and engage meaningfully with the new subject matter.
As a final recommendation for today, I encourage you to analyze the customer journeys associated with your golf club and identify the various touchpoints involved.
This analysis will help determine the most effective types of influencers for your marketing strategy. If you have not yet developed this analysis, consider employing a sales funnel concept.
For instance, mega influencers, defined as those with more than 1 million followers, and macro-influencers, who possess follower counts ranging from 100,000 to 999,999, may prove particularly advantageous for maximizing brand awareness in this context.
I recommend micro (between 10,000 and 100,000 engaged followers) and nano-influencers (less than 10K followers) at the bottom of the sales funnel.
I hope you found my advice helpful! I’m curious how you implement influencer marketing in your golf club. What have been your experiences and the key lessons you’ve learned along the way?
Feel free to share your insights in the comments or email me at mikibeitner@gmail.com so we can discuss further.