A study by Nielsen reveals that 92% of consumers trustrecommendations from peers and industry experts (e.g., golf architects).
Such endorsements can significantly contribute to establishing customer trust and confidence, enhancing conversion rates.
This is particularly effective when these recommendations are prominently featured on your golf club’s website and mobile application, where golfers can reserve golf holidays and tee times.
Here are five ways you can take advantage of industry experts’ reviews:
Use quotes from the expert (e.g., golf course architect).
Briefly mention the expert’s credentials.
Link to full review/endorsement.
Use the expert’s photo (if possible).
Expert is relevant.
Embrace the power of social proof throughout the entire customer journey, not just on the homepage.
It is essential to display your certifications and awards and articulate the narrative accompanying them.
Provide insight into the efforts and dedication required to attain these credentials and explain their significance.
Such insights may encompass, for instance,
the criteria employed to select a specific golf course designer,
the components integrated into the golf course design brief, as well as
the process through which the final design of the golf course was selected and developed.
This approach will demonstrate to customers that you genuinely embody your commitment to quality and values.
I believe that positive reviews and ratings from professionals, particularly those from esteemed golf course designers, offer much more valuable and credible recognition when it comes to ranking golf courses.
This type of acknowledgment carries significant weight in evaluating the quality of a course.
The golf course architects involved in the ranking were asked to consider 6 factors in their evaluations:
How well does the course test the full range of skills?
Design rhythm—the flow and balance of a course.
Variety—both of the terrain and individual holes.
Skill of routing, navigability.
Beauty, setting, and course conditioning
Imaginative (or admirably restrained) use of the given land.
Architects were asked to abstain from voting for their original designs. I would add the sustainability factor to this list.
