Athletes increasingly take control of their personal brands in unprecedented ways, a shift poised to redefine the traditional brand ambassador model.
Moving beyond their roles solely as performers on the field, athletes are now emerging as content creators. They establish their own media platforms to engage directly with their fan base.
I anticipate that a growing number of tour professionals and players will acknowledge the importance of shaping their narratives.
This recognition could result in more partnerships as brand ambassadors. Companies, such as Prince’s Golf Club, are likely to pursue tour players with the influence and media presence to attract attention, engage with devoted fanbases, and promote innovative collaborations.
Prince’s Golf Club supports tour professionals.
Rebecca Earl and Robert Coles will be joining Jordan Loft as the newly supported Tour Professionals at Prince’s Golf Club.
This exciting development highlights the club’s ongoing dedication to fostering talent and supporting players competing at the highest levels of the game.
Rebecca Earl
Rebecca Earl, a prominent talent and Wofford College graduate is making an exciting return to the UK with full LET Access Series status.
Throughout her collegiate journey, she has left a remarkable legacy, majoring in Psychology, Sociology, and Anthropology.
Notably, Rebecca holds impressive records, including the best Southern Conference Championship finish at 2nd place, the all-time career stroke average leader, and the tie for first in career wins at Wofford.
A highlight of her amateur career was being named the Southern Conference Freshman of the Year in 2019.
After a strong performance, finishing as a runner-up at the 2023 English Women’s Amateur Championship, Rebecca took a significant step by turning professional and participating in the Ladies European Tour Qualifying in December 2024.
Her 8th place finish in the pre-qualifier was a critical achievement, earning her a spot in the final stage of the qualifying tournament.
Although she narrowly missed the cut, her efforts have granted her full status on the 2025 LET Access Tour, setting the stage for a promising professional career ahead.
Joining Rebecca is Legends Tour player Robert Coles (see picture above), a seasoned professional who turned pro in 1994. With 3 Challenge Tour victories and 390 DP World Tour appearances, Robert has a wealth of experience at the highest levels of the game.
Since joining the Legends Tour in 2022, he secured his maiden title at Trump International Golf Links in August 2024, where he edged out Paul Lawrie by one shot.
Jordan Loft
Prince’s is pleased to reaffirm its support for Jordan Loft, an emerging talent on the Clutch Pro Tour and PGA South region events.
As a PGA Teaching Professional at Prince’s Golf Club, Jordan has demonstrated exceptional skill and dedication by competing in DP World Tour qualifying events and coming close in Final Qualifying for The Open last year.
His ongoing connection with the club underscores Prince’s Golf Club’s commitment to nurturing elite talent, marking an encouraging and promising chapter in his journey through the professional ranks.
Tour professionals’ tasks
All three individuals will represent Prince’s Golf Club at various events throughout the season and lead specialist clinics for junior and women members.
These sessions are designed to offer valuable coaching and insights, fostering the growth of the next generation of golf talent.
As Callaway ambassadors, their participation enhances Prince’s Golf Club‘s partnership with Callaway, a leading provider of high-performance golf products.
This collaboration represents a good opportunity for Prince’s Golf Club to further establish its legacy as a premier Championship venue with strong connections to the professional golf community.