I frequently receive inquiries regarding strategies to enhance the influx of international golf tourists to golf resorts and clubs.
Several approaches may be considered, including partnerships with organizations like The PGA and CPG Collection. Discover the extra tip I’ve shared at the end of this article!
Many enthusiasts continue to seek training opportunities with PGA Professionals when they seek golf holiday ideas.
Additionally, suppose the local driving range incorporates advanced technology—such as Toptracer, Trackman, or Inrange Golf—and possesses PGA Golf Academy status.
In that case, it can further enhance the resort’s attractiveness to potential visitors.
I am particularly interested in understanding the additional revenue that could be reflected on our balance sheet if we were to quantify the enhanced value derived from this and similar partnerships.
This brings to mind that the Banyan Group has recently renewed its partnership with The PGA.
This partnership, initiated in 2022, enhances the relationship between Banyan Group and The PGA, providing exclusive benefits to PGA Members.
Under this renewed partnership, PGA Members can enjoy exclusive benefits at 85 Banyan Group hotels and resorts across 16 countries, including
- China (33 hotels),
- Thailand (9 hotels),
- Japan (8 hotels),
- Indonesia (6 hotels),
- the Maldives (3 hotels), and others.
These benefits include discounts on accommodations, dining, spa services, and a property referral scheme.
The timing for the renewal was well-planned. The 2025 PGA Members’ International Conference will occur at Angsana Laguna Phuket from April 28 to May 1, 2025.
This event will bring together PGA members and delegates worldwide and feature an exciting array of distinguished speakers and industry specialists.
Importantly, Toro and Club Car will be key partners with The PGA, leading the conference.
The PGA Golf Academy at Laguna Golf Phuket is the only academy of its kind in Southeast Asia, committed to nurturing golfers of all skill levels.
Established in 2016, the academy has swiftly earned its reputation as one of the most respected instructional centers in the region.
It provides customized lessons designed to meet each golfer’s unique experiences and aspirations, promoting a mindset of embracing challenges and striving for personal growth.
Certified instructors leverage cutting-edge technologies, including video analysis and Trackman, to enrich the learning process, particularly for more advanced players.
They ensure that all participants are equipped with the essential tools for continuous improvement.
My tip for you
Social commerce is projected to reach a market value of $1.2 trillion by 2025.
This emerging trend enables businesses to sell products and services directly through social media platforms, while indirect social commerce facilitates customer traffic to business websites via social content.
With nearly 5 billion users globally, social commerce provides a distinct opportunity for companies to forge direct connections with consumers and generate substantial revenue.
Could you share the accomplishments – in the comments – you’ve had in social commerce, particularly regarding selling holiday packages and golf club memberships?
Additionally, how effective has this sales channel been for your golf club/resort?
If you need help attracting additional golf tourists to your golf club or resort, I would be pleased to arrange a call to discuss effective strategies.
- +36 30 279 0054
- mikibreitner@gmail.com
- https://golfbusinessmonitor.com/work-with-me