Golfers’ tee-time booking journey has become more complex, featuring numerous touchpoints.
Marketplaces serve as the central hub for bookings; however, the tee-time booking experience extends across social media, a golf club’s website or app, and the marketplace itself.
User experience (UX) is essential for successful e-commerce and represents a significant marketplace trend for 2025.
Without a good UX, any platform or sales channel can expect high cart abandonment rates and decreased sales.
AI is crucial in delivering personalized tee time recommendations and AI-generated summaries.
Additionally, AI tools can enhance customer service by increasing efficiency and improving customer experience (CX).
Fairway Finder – tee-time marketplace
Fairway Finder (marketplace) is on a mission to compile a comprehensive list of public golf courses across the USA. In other words, to feature every single American public golf course.
They claim that other marketplaces often have less than 50% coverage.
Currently, they have a collection of public golf courses in San Diego, and they plan to expand their offerings to include courses in Texas and Colorado soon and later on nationwide.
You can join the Fairway Finder at no cost as a golf course, which is a great way to get started.
While they may charge a fee for each transaction, this can be a manageable option for promoting your services.
To enhance your visibility within their listings, consider investing in a paid position to attract more attention and potential customers.
Since its launch in San Diego, Fairway Finder has quickly gained traction, serving over 10,000 golfers in just February alone.
They have partnered with renowned courses such as Rams Hill, Carlton Oaks, San Vicente, and The Loma Club.