Golf clubs that focus on their members’ desires for connection, belonging, and admiration can create relationships that go beyond simply offering products.
Building a strong, positive relationship with club members is key to encouraging growth. These relationships not only boost member loyalty but also pave the way for referrals.
By offering lasting value to members and guests, you empower them and enhance customer lifetime value. It’s essential to recognize that today’s consumers are leaning more towards access rather than ownership.
Keep in mind that prioritizing ongoing relationships over one-off transactions can greatly benefit nearly every golf club!
A good example is today’s news that Chart Hills Golf Club and London Golf Club have collaborated on a very attractive stay-and-play package for golfers in 2025.
Both golf clubs are renowned for hosting several international tournaments. Chart Hills is a former venue on the European Tour Q-School.
The opening of The Barn at Chart Hills in November 2024 further enhances this offering, providing luxurious accommodations for up to 8 guests.
London Golf Club is a member of the European Tour Destination network, exemplifying the highest standards of golfing experiences.
The Kent Experience – Stay-and-play package
Available to book from May 1st, the Kent Golf Experience package invites you to embark on an unforgettable golf journey.
Enjoy 18 holes of exceptional play on the Sir Nick Faldo-designed course at Chart Hills and the prestigious International Jack Nicklaus Course at London Golf Club.
Complete your day with a serene overnight stay at The Barn, the exquisite new luxury accommodation at Chart Hills, all for £299 per golfer.
