These extensive renovations not only strengthen La Reserva‘s standing as a leading club in Sotogrande but also introduce several valuable enhancements that contribute to an even more enjoyable environment.
The key upgrades include:
- Refurbished Padel Courts – All courts now feature 14mm turf for enhanced stability and cushioning. They also have the only glass-walled padel courts in Sotogrande, offering a unique and dynamic playing experience.
- Renovated Clay Tennis Courts – The two clay tennis courts have been completely refreshed with high-quality materials, improving ball behaviour and offering a greater playing experience.
- New Hard Tennis Courts – 2 high-performance courts with a 6-layer Plexipave finish provide an optimal surface for players looking to practice precision in their shots.
- A Football Pitch – Sotogrande’s first artificial grass football pitch, designed for futsal and five-a-side football matches. It has high-quality turf and upgraded floodlights.
- Sports Camps – A variety of programmes combining tennis, padel, and football, open to the younger generations.
- Coaching Team – A team of experienced coaches using modern training techniques to help every player improve, from beginners to competitive athletes.
Sports tourism trends
Sports tourism is often referred to as the substantial number of tourists attracted by prominent sporting events, such as the Ryder Cup, Solheim Cup, The Open, etc.
This sector is emerging as one of the fastest-growing segments in the hospitality industry and is anticipated to generate billions in economic impact.
This substantial increase is prompting hoteliers to incorporate sport-oriented experiences into their service offerings for guests.
The Australian Grand Prix in Melbourne generated over $50 million in revenue.
An additional noteworthy observation is that companies are increasingly leveraging high-touch environments as venues for cultivating relationships and narrating their brand stories.
The global sports hospitality market is anticipated to experience a compound annual growth rate (CAGR) of 22.1%, with projections indicating that it will reach $61.94 billion by 2030.
La Reserva‘s expansion of its sports services is a strategic response to the current market demands.
Given that golf services alone may no longer sufficiently satisfy guests at golf resorts, this diversification is prudent and necessary.