NovaWorld Phan Thiet Golf Club, a well-designed 36-hole golf complex by Greg Norman, adds significant value to Vietnam’s growing reputation in the golfing world as it becomes a part of the esteemed network of clubs managed by global sports agency 54.
As the clubs embark on their fifth year of operations, they are well-positioned to establish themselves as a significant destination for golf tourism and international sporting excellence.
It is encouraging that NovaWorld Phan Thiet Golf Club has recognized the importance of partnering with a reputable golf marketing and communications agency that has an extensive business network.
This strategic collaboration will undoubtedly support the achievement of their business objectives.
The partnership is a strategic move that supports NovaWorld Phan Thiet Golf Club‘s ambitious vision to be a key player in Vietnam’s sports industry.
As part of this initiative, the resort is set to host the inaugural Festival of Sports in August 2025, further solidifying its position as a premier destination for wellness, lifestyle, and international athletic events.
Ben Styles, the Executive Director of 54 Vietnam, brings a wealth of local experience from his previous role as Vice President of Golf at Hoiana Shores Golf Club.
His understanding of the Vietnamese market and culture will be invaluable in driving forward our initiatives.
Vietnam‘s tourism industry
Key priorities include expanding infrastructure and niche tourism products, such as golf, to diversify Vietnam’s tourism landscape and attract international visitors.
The strategy sets ambitious targets for 2025, including welcoming 18 million international tourists and 130 million domestic visitors, with tourism expected to account for 8-9% of the GDP.
By 2030, Vietnam aims to attract 35 million international visitors and 160 million domestic tourists, with tourism directly contributing 13-14% of the country’s GDP.
Projections for 2045 suggest tourism could comprise up to 17-18% of the national GDP, reflecting the sector’s expected role in economic growth.
My tips for NovaWorld Phan Thiet Golf Club
The NovaWorld Phan Thiet Golf Club must prioritize enhancements in the following areas to achieve success:
- Provide personalized and localized experiences: Generic golf travel experiences are out! We want to feel a deeper connection to the destinations we visit. Therefore, provide authentic, personalized, and localized experiences.
- Sustainability and Wellness: Sustainability has transitioned from a niche interest to a prevalent concern within society. Contemporary travelers are actively seeking eco-friendly accommodations and experiences, prompting destinations to prioritize sustainable practices. Furthermore, the trend of wellness travel is experiencing significant growth in popularity.
- Social Media and Content Marketing: Social media plays a significant role in influencing travel decisions. The emergence of short-form video content, live streaming, and interactive experiences has become essential for effectively engaging potential travelers.
- The concepts of multigenerational family golf holidays and “bleisure” travel, which merges business and leisure activities, are experiencing a notable increase in popularity.