Influencer marketing and brand ambassadorship might sound like synonyms. Both involve leveraging someone’s loyal audience to create brand awareness and generate sales.
Both types of advertising revolve around leveraging the person’s power of recommendation. This is also true.
In the following five areas, they are truly similar:
- Consumer confidence is enhanced when creators have established trust with their audience, allowing them to convey this trust to your brand through association.
- Brand awareness is enhanced as your products reach a diverse audience, encouraging individuals to explore your offerings in greater detail.
- The generation of new and innovative content occurs, which can be repurposed on your company’s social media platforms, thereby creating a continuous stream of valuable user-generated content.
- Accessibility is increased, as smaller, more niche creators typically have lower pricing structures or may be willing to collaborate in exchange for products and incentives.
- Additionally, higher SEO rankings can be achieved due to an increase in organic traffic to your website, originating from reputable sources, such as links found within sponsored posts.

Although the underlying concept is comparable, brand ambassadors exhibit distinct characteristics that set them apart from influencers in several key respects.
The main difference from influencer marketing is its duration.
- Duration: Brand ambassadorships are typically characterized as long-term engagements, in contrast to influencers who are often contracted for singular collaborations.
- Buy-in: Influencers may be enlisted to endorse a product with which they are unfamiliar; however, brand ambassadors are generally individuals—such as celebrities, loyal customers, or employees—who possess prior knowledge and appreciation of the products and promote them across various marketing channels.
- Exclusivity: Brand ambassadors are more likely to restrict their partnerships to a select group of companies, whereas influencers may engage with competing brands if such collaborations align with their specific niche.
- Prioritization of Brand Voice and Expertise Over Reach: Although some brand ambassadors may have substantial audiences, many represent niche profiles with dedicated followers and undeniable expertise in their respective fields.
- Product Testing and Feedback: Brand ambassadors, recognized as subject matter experts, can provide invaluable feedback on products. Consequently, their involvement offers dual benefits: ambassadors disseminate information about the brand’s products and services while also relaying insights about the preferences and needs of their target audience.
- Retainer Rates: Similar to many specialized professionals, brand ambassadors may be compensated through retainer agreements, which grant brands access to their expertise or services as needed.

Currently, she has over 77K followers on Instagram and Facebook.
SO / Sotogrande Spa and Golf Resort has reached out to her as the new Sotogrande Golf Academy is poised to establish itself as a leading center for golf instruction in southern Europe.
For the reasons mentioned above, she is an excellent choice for the brand ambassador role of the Sotogrande Golf Academy.
This initiative reflects Sotogrande’s dedication to establishing a premier destination for golf training and development.
Suzann Pettersen’s contribution to Sotogrande Golf Academy
As part of her role, Suzann Pettersen will collaborate closely with the Sotogrande Golf Academy’s team of teaching professionals to develop tailored training programmes that reflect her strategic approach to the game.
Pettersen will help instill her coaching philosophies throughout the facility, ensuring a consistent, elite-level methodology that supports golfers of all ages and abilities.
My comment
It would be a tremendous opportunity for Stogrande Golf Academy if Suzann Pettersen could gather valuable insights from customers and the market.
Hopefully, she will utilize the power of her social media channels to share superb content that highlights her role and responsibilities at the academy.