How can a resort become a beacon of allure in 2025? What extraordinary experiences do golf tourists and discerning travelers crave today, seeking a more refined ambiance?
In recent years, there has been a notable shift in tourists’ preferences, with an increasing value placed on authentic, local, and less crowded destinations.
These travelers seek tranquility and solitude, avoiding heavily visited hotspots and placing greater importance on creating memorable experiences.
There is a growing demand for cultural immersion activities, such as workshops, cooking classes, and artisan collaborations, which provide meaningful narratives rather than mere sightseeing.
The phenomenon of “fashion beach clubs“—characterized by chic rooftop terraces and stylish sandy beaches at upscale hotels—has persisted since it first emerged in several of Europe’s most desirable locations.
A fashion beach club is where beach culture meets couture culture.
Rather than diminishing, this trend is gaining momentum.
The summer of 2025 is expected to showcase an array of design-oriented fashion beach club experiences at some of the world’s most prestigious hotels, particularly on the islands of Capri, Ibiza, the Riviera of Athens, and in Saint-Tropez.
Fashion beach clubs
A fashion beach club is a luxurious oasis where high-end hospitality meets the captivating aesthetics of fashion brands, transforming a day at the beach into a breathtaking blend of runway glamour and resort elegance.
Esteemed names like Dior, Jacquemus, Loro Piana, and Burberrycreate memorable pop-up or seasonal takeovers, inviting you into their uniquely curated experiences.
Menus crafted in collaboration with renowned chefs feature exquisite dishes and drinks that reflect the brand’s essence, like the refreshing “Dior Spritz” or a delightful Jacquemus-inspired seafood platter.
The atmosphere is elevated by DJs, live performances, and carefully curated playlists that resonate with the brand’s spirit.
Special events, from enchanting sunset fashion shows to exclusive brand launches and influencer-hosted evenings, create a vibrant excitement that lingers.
Many fashion beach clubs operate as pop-ups, gracing only the most sought-after summer destinations, such as Ibiza, Saint-Tropez, Capri, or Bali.
This limited availability offers a unique sense of exclusivity, evoking a feeling of pride in being part of something truly remarkable.
Did Phuket Laguna envision a vibrant fashion beach club when they created Rava Beach Club, Thailand’s longest beach club?
Laguna Phuket unveiled Rava Beach Club, a new luxurious and sophisticated beach club and restaurant.
Guests can look forward to a stylish ambience, spectacular views, and a vibrant atmosphere, all while enjoying some of the most breathtaking sunsets on the island, set against the stunning 180 meters of Bang Tao Bay.
The launch of Rava Beach Club significantly enriches the already impressive array of amenities at Laguna Phuket.
Featuring the esteemed 18-hole Laguna Golf Phuket course, the destination is perfectly positioned as an ideal retreat for both leisure and relaxation.
Rava Beach Club, expertly managed by the acclaimed Banyan Tree Phuket, features three thoughtfully designed areas that cater to a variety of needs and occasions.
The Young & Fun section
The Young & Fun section stands out as the lively centerpiece of the beach club, offering a vibrant atmosphere accented by an outdoor dining space, sun loungers, cabanas, and three infinity pools.
Guests can enjoy a selection of small bites complemented by an extensive range of innovative cocktails, premium wines, and spirits.
This area is perfect for families, offering engaging water sports such as kayaking and paddleboarding that foster unforgettable shared experiences.
The Master Grill
The Master Grill offers a warm and inviting ambiance that celebrates the art of grilling. Its menu showcases premium cuts of meat, expertly dry-aged selections, and whole grilled seafood, paired with signature side dishes that elevate the dining experience.
Prestige area
For a more exclusive setting, the Prestige area serves as a private lounge for owners of the Banyan Group Residence.
This elegant space includes
two indoor dining rooms,
semi-private areas for relaxation or dining,
dedicated daybeds, and
a private infinity pool, all designed to provide a serene escape alongside a range of luxurious amenities.
