In 1956, Wilson Golf’s Dynapower revolutionized the game with game-changing weight distribution on its iron sets. Thanks to this innovation, not only Wilson Golf clubs became more efficient, but the competitors also gained a lot of advantages.
If I need to explain why Wilson Golf renewed – using A.I. modeling and analysis – its Dynapower golf club range then I would say they would like to impress – among the other customer segments – the Gen Z consumers who enjoy things that were popular before they were born.
The members of Gen Z appreciate authenticity too.
Nostalgia marketing can be effective as it stirs emotions (e.g. hope, and inspiration). It helps people of all ages deal with their life transitions.
What is more interesting is how nostalgic brands are helping people to express their personalities and identities. For instance Volkswagen Beetle.
And now let’s get to the point: Dynapower driver & irons
The new Dynapower Driver is one of the most adjustable drivers ever created by Wilson and is available in both Carbon and Titanium head options. The usage of carbon is gaining momentum. Just think about:
- Callaway Rogue ST driver,
- TaylorMade Stealth driver,
- Titleist TSR driver, or
- PING G430 driver.
It comes with a host of custom fitting combinations – from swing weight, flex, shaft, loft & lie – that enable golfers to find the perfect club off the tee, depending on preferred shot shape and ball flight.
In my previous Wilson Golf drivers I missed the adjustable hosels. This is not the first time that Wilson Golf is utilizing advanced artificial intelligence methods to find the best version. Just think of the previous Wilson Staff D9 club range.
One of the positive outputs of AI technology usage is the deployment of exclusive PKR2 Technology on both Carbon and Titanium heads.
It is providing a dynamic face thickness optimized over an extended area of the clubface for fast ball speeds and maximum forgiveness on off-center hits.
A new dynamic 6-way adjustable hosel enables fitters to make quick shaft changes, while golfers can benefit from easy one-click launch and spin adjustments.
Dynapower driver – carbon version
Aimed at the avid golfer looking to work the ball off the tee, the lightweight Carbon composite panels on the crown and sole, plus a 12g weight moves the Centre of Gravity low and forward creating a lower spinning driver head with neutral to fade ball flight tendencies.
Dynapower driver – titanium version
Designed more for the aspirational player – like me – looking to maximize distance with a straighter ball flight, the Titanium head incorporates a 16g rear weight that produces a high MOI driver with a deep, rear Centre of Gravity delivering a forgiving higher launch angle with a neutral to draw bias.
Engineered primarily for the aspirational 10+ handicap golfer, the Dynapower Irons – featuring a distinctive Wilson red tread for men and teal for women – have been designed to appeal aesthetically to single-digit players looking for more distance and occasional mishit management in their game.
They feature variable thickness for each section of the face to make more of the clubface hot, especially the center-to-toe area where approximately 85% of shots are hit.
The face on the new Dynapower irons is the thinnest Wilson Golf has ever designed relative to the overall average thickness.
Thanks to the AI technology Wilson Golf was able to incorporate the pioneering Wilson Power Hole 3.0 technology to deliver maximum ball speed across the face of each club.
Designed using the same AI techniques as the Driver, the new Wilson Dynapower Fairway Woods and Hybrids feature a high MOI head design and advanced Tour-inspired shape for full confidence off the tee and deck.
Wilson Dynampower driver: availability, pricing
- UK Launch RRP: £420
- EU Launch RRP: €480
- Hand availability – left & right
- Left-handed lofts: 9°, 10.5°, 12°
- Right-handed lofts: 9°, 10.5°, 12°
- Adjustability: Loft, Face Angle, Weight
- Shaft name: Project X HZRDUS Smoke Red RDX —–> The Project X HZRDUS Smoke Red RDX shaft has the most active feel of any HZRDUS shaft. Moderate kick with good stability. Mid-launch and spin.
- Graphite shaft
- Shaft flex: Regular, Stiff, X Stiff
- Grip: Lamkin Crossline 360 grip
I am changing to the Wilson Golf Dynapower club range. I appreciate all the changes that make the new clubs even more customizable. The usage of carbon is also a good decision.
Share your thoughts on Dynapower 2.0 in the comments! Thanks.