Why did Raid Bird choose KSAB Utemiljö AB as its exclusive distributor in Sweden?

By: March 24, 2023

KSAB first opened in the early 1980s in Västerås, providing a range of golf equipment products and services to golf courses, sports fields, landscapes, parks, and gardens across Scandinavia.

In 2011 KSAB became a Rain Bird customer and began supplying irrigation products and services.

Rain Bird KSAB Utemiljö AB exclusive distributor partnership
Jimmy Sandison, Rain Bird with Anders Stålberg, KSAB Utemiljö.

Anders Stålberg, irrigation sales manager at KSAB Utemiljö explains the closer cooperation:

“We have an expert management team which includes engineers, mechanics, and former golf course managers. With over 150 years’ combined experience in this region, the knowledge and outstanding customer service that our sales and technical teams deliver set us apart.

Jimmy Sandison, Regional Golf Sales Manager Rain Bird for the UK, Ireland, Iceland & Scandinavia adds:

Rain Bird and KSAB have had a successful partnership for many years. As KSAB distribute the majority of our products, they were the obvious choice for meeting Rain Bird’s objective for sole golf distribution in Sweden.

The Scandinavian market is tremendously important to Rain Bird so providing assurance for continuity of support and development long term was paramount and we trust KSAB to deliver that.”

The Swedish golf market – key facts

  • One of the TOP 5 European countries for total golfers as a percentage – 5.80% – of the population. Source: The R&A – European Golf Participation in 2021.
  • 600,000 golfers & 650,000 golf courses (both 9&18-hole golf courses). 90% of the golfers are registered golfers. This makes Sweden the #4 golf country in Europe in terms of the number of golfers.