Topgolf‘s strategy of engaging and persuading gamers appears to have been successful. It was a wise decision.
Notable collaborations with entities such as Angry Birds (Sega) and the PGA TOUR 2K23 underscore this approach.
Additionally, the following statistics illustrate the considerable potential within this market:
- More than 3.8 billion people worldwide played video games in 2024, and that figure is expected to exceed 4 billion players by 2027. Source: DFC Intelligence.
- The number of gamers in the European market is expected to total 309.3m by 2029.
- User penetration in Europe will be 33.1% in 2025 and increase to 36.7% by 2029.
- Mintel’s 2025 US Gaming Trends report found that the US gaming industry is poised for a significant surge in engagement by 2025, with 27% of gamers expressing plans to dedicate more time to gaming in the coming year.
- The number of online gamers in the UK is expected to rise to 11.56 million in 2027 (+6.64% from 10.84 million in 2023). Around 7 in 10 UK gamers say playing games “helps [them] feel happier.” Source: USwitch
Topgolf in PGA TOUR 2K25
After the launch of PGA TOUR 2K23, Topgolf UK has revealed its entry into PGA TOUR 2K25, the latest installment in the acclaimed gaming series.
This new title invites players to step into a virtual Topgolf course, bringing the vibrant and enjoyable Topgolf experience to Xbox Series X|S, PlayStation®5, and PC.
Today’s the exciting launch of the game! To enhance the launch experience, Topgolf is setting up special PGA TOUR 2K25 gaming stations at Topgolf UK venues.
This gives visitors the fantastic opportunity to experience the game firsthand.
Two months after the launch, these engaging arcade-style units will be available in Glasgow, Watford, Surrey, and Chigwell, so be sure to check them out!
Bryce Yang, Senior Director of Franchise and Partnerships Strategy at 2K, added:
“Through our collaboration with Topgolf UK, we’re bridging the gap between virtual and real-world golf, creating even more ways for fans to engage with both Topgolf and PGA TOUR 2K, on-site at Topgolf venues, or virtually via PGA TOUR 2K25.”
Topgolf is partnering with 2K to give 5 lucky guests the chance to win a complimentary copy of PGA TOUR 2K25 and a £100 Topgolf gift card for a fun outing at their local venue.
All Topgolf members will also receive an exclusive in-game Locker Code, which can be redeemed for special content.
Topgolf UK and 2K are collaborating on exciting Instagram activations designed to engage fans.
These activations will highlight Topgolf’s substantial impact on the game and offer followers chances to win amazing prizes.
PGA TOUR 2K25
With over 100 outdoor venues worldwide, the Las Vegas site stands out as a highlight of the PGA TOUR 2K25.
Players take aim at 20 balls, targeting a variety of highlighted targets placed at different distances and sizes.
They score points based on how far they hit the targets (the longer the distance, the more points they earn) and how close their shots land to the center of each target.
Competitors can choose to play solo or in groups of up to four, and an online leaderboard tracks their rankings against players worldwide.