Brands must embrace authenticity to rise above the noise and forge lasting connections.
By partnering with influencers to share genuine brand stories instead of merely creating advertisements, they engage audiences profoundly, making it harder for them to tune out.
Over 89% of consumers value authenticity in content [Sprinklr, 2024], so authentic influencer engagement has become essential for achieving meaningful results.
Content rooted in authenticity carries immense value, as it brings a level of credibility and shared passions that brands cannot replicate.
Influencers cultivate loyal followings through these shared passions, which spark emotion and foster trust.
That’s why ECCO Golf turned to Erik Anders Lang (Random Golf Club) last year. Lang and the Random Golf Club brand became exclusive partners of ECCO GOLF.
Their collaboration in product development (see co-creation) is first evident in the current Ecco Golf BIOM H5 RGC golf shoe.
Ecco Golf BIOM H5 RGC golf shoe – details
Launched globally on May 6, the BIOM H5 RGC blends ECCO GOLF’s stylish innovation with Random Golf Club’s inspiring mission to unite golfers worldwide through storytelling and community.
The Ecco Golf BIOM H5 RGC is crafted for peak performance in challenging environments.
With its high-top design, this shoe offers exceptional ankle support and stability, complementing a bold new look that stands out on the golf course and beyond.
Incorporating ECCO’s innovative ECCO-TEX waterproof membrane guarantees complete protection from the elements.
The BIOM® NATURAL MOTION® technology also allows for natural movement, stable footing, and forward propulsion, ensuring comfort that adapts seamlessly to any terrain.
To commemorate the launch, ECCO GOLF and Random Golf Club embarked on a journey to Nuuk, Greenland, capturing the spirit of adventure in a special episode of Adventures in Golf.
This episode will be enhanced by teaser content, engaging giveaways, and shared storytelling that brings together the ECCO GOLF and Random Golf Club communities on their social and digital platforms.
Stay tuned!
The Random Golf Club BIOM H5 golf shoes will be available exclusively via Random Golf Club and ECCO GOLF from 6th May.
Ecco Golf BIOM H5 RGC golfshoes: RRP: $249, £210, €240,1800 DKK, 2800 NOK, 2800 SEK.