Prosports International, the UAE’s premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region’s golfing community.
From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE’s emergence as a global golfing hub.
Founded by His Highness Sheikh Saeed Mohamed Hasher Al Maktoum (see picture above), Prosports International began as a passion project inspired by a casual round of golf at the Dubai Creek Golf & Yacht Club.
Over the years, Prosports International has played a significant role in fostering the growth of golf within the region.
By collaborating with distinguished brands such as Titleist, FootJoy, Ping, Greg Norman, Ralph Lauren, PRG Golf, Masters Golf, and Holderness & Bourne, Prosports International has ensured that golfers have access to the most advanced equipment available.
A noteworthy contribution to this endeavor was Prosports International’s support of the European Tour in establishing its operations in the Middle East.
Under the patronage of His Highness Sheikh Saeed Mohamed Hasher Al Maktoum, Prosports International provided critical infrastructure and assistance during the initiative’s initial phase.
Prosports International actively promotes the sport of golf in the region, not only through sales but also by delivering exceptional service to its partner golf clubs.
The company provides significant sponsorship support, amounting to millions of dirhams, in the form of equipment and uniforms for the entire staff of these clubs.
This commitment reflects a dual focus on serving both the clubs and their clientele.
Currently, Prosports International is recognized as the largest and most prominent golf distributor and retailer in the UAE, operating a network of 31 stores across Dubai, the UAE, Qatar, and Bahrain.
The organization is dedicated to enhancing the customer experience by offering golfers access to the most prestigious brands from around the world, complemented by the highest quality of service available globally.
50% cashback on top golf brands
In celebration of its 30th anniversary, Prosports International is launching an exceptional golf sale this summer, featuring an incredible 50% cashback on top golf brands.
Golf retailing trends in 2025
In 2025, enhancing the customer experience in golf retail will require more than just providing access to top-tier golf equipment brands.
It will be essential to establish experiential hubs that facilitate events, workshops, and community gatherings, thereby cultivating a sense of belonging and engagement among customers.
I see a blurred line between sports, entertainment, and shopping, creating a more immersive and engaging experience for golfers.
Golf retailers should actively embrace sustainability. Golf equipment brands must integrate eco-friendly practices into their core operations and brand identity.
To achieve success, golf retailers like Prosports International should embrace the power of a seamless omnichannel experience.
If you design an omnichannel experience properly, then you will achieve:
- You will be able to deliver a consistent customer experience.
- Higher conversion rates and revenue;
- Better retention rates and customer loyalty.
Utilize your customer data!
Data-driven strategies are crucial for maintaining a competitive edge in a rapidly evolving market.
By conducting thorough analyses of customer insights, organizations can attain a more profound understanding of purchasing behaviors, consumer preferences, and emerging trends.
These insights subsequently guide product development, marketing initiatives, and engagement strategies, ensuring that each decision is informed by actionable intelligence.
The utilization of data enables organizations to make informed choices that resonate with their target demographics.