Tartan’s cultural heritage shines through in high-profile collections, such as those by Dior and Vivienne Westwood, while unique tartans, like MacIntyre, are embraced by celebrities and influencers, celebrating timeless styles and individuality.
The MacIntyre Tartan beautifully illustrates the seamless integration of tradition and modernity in fashion.
Its rich heritage, paired with contemporary trends and sustainable practices, makes it an inspiring choice for fashion enthusiasts.
Tartan is more than just a nod to nostalgia; it’s a versatile and gender-inclusive staple that can be worn year-round.
Its presence ranges from high-fashion runways to urban streetwear, embodying a sense of heritage authenticity.
As we look to 2025, tartan proves to be one of the most relevant and adaptable trends in contemporary fashion.
J.Lindeberg presents exclusive limited edition styles.
In anticipation of the 2025 Genesis Scottish Open, taking place from July 10 to 13, J.Lindeberg is excited to unveil an exclusive collection of limited edition styles.
These designs pay homage to Scotland’s rich golfing heritage and will be proudly worn by the brand’s tour players (Viktor Hovland, Matt Wallace, Todd Clements, Matthieu Pavon, and Niklas Nørgaard) during the event.
This collection features a striking custom tartan print that honors the rich origins and culture of the sport, blending performance with tradition.
True to the brand’s philosophy of merging sport and fashion, this drop includes three thoughtfully designed pieces:
- A performance-oriented polo shirt,
- a cozy knitted hoodie, and
- a classic beanie, all showcasing the tartan print in a bold navy colorway.
Each piece is crafted to offer both style and functionality, making them essential additions to any wardrobe.
If you buy select J.Lindeberg products…
Customers purchasing select J.Lindeberg products ahead of or during the Genesis Scottish Open will have the exclusive chance to access the J.Lindeberg Clubhouse, where they can enjoy breathtaking views of Hole 6 at The Renaissance Club, one of the most stunning courses on the DP World Tour.
My tip
If I were J. Lindeberg, I would embrace a bolder design that inspires innovation. The current design, while traditional, has the potential to break barriers.
Let’s rise above conventional choices and create something truly remarkable, steering clear of the Puma Golf influence.