Toptracer, the world’s number one range technology, and Sweetspot, the all-in-one business solution for golf clubs, ranges, simulators, and academies, have partnered with Golfstore at each of their locations in seven different countries.
Golfstore is one of Europe’s largest specialty golf chains with 300 stores in Sweden, Denmark, Norway, Germany, Austria, the Netherlands, and Belgium.
Each location is situated directly on the golf course, offering the expertise of a PGA-trained professional at each one.
With the help of Toptracer’s range technology and Sweetspot’s booking system, Golfstore members now have an easier way to maximize and manage their revenue.
Golfstore is now poised to embrace the evolution in golf and strengthen its members through these new partnerships.
Johan Thellmark, CEO of Golfstore, says
“We see great value in bringing Toptracer on as a new partner supplier. A Toptracer Range is not just a technological upgrade; it’s an investment in the future of golf that helps businesses increase profitability, strengthen their position, and create a modern golf environment that appeals to a broader audience.”
The strongest trend in golf in the 2020s is digitalization, and more people than ever are playing through high-tech driving ranges.
A Toptracer Range takes the traditional driving range to the next level by offering an interactive and fun experience – enjoyable for today’s golfers and enticing for newcomers to the game.
Toptracer also often attracts more than twice as many visitors as a regular driving range. These visits also tend to last longer, generating higher revenue than traditional ranges.
The concept attracts new demographics, increased interest leads to more members, and additional sales of both lessons and shop equipment.
“Golfstore and Sweetspot create a powerful buying group in providing world-class range technology to these golfing countries.”
– says Peter Barry, senior director of global sales at Toptracer.
“Not only will both become more profitable, but this partnership will create a space for the game to reach more people than it previously did.”
Sweetspot, also a new partner to Golfstore, complements Toptracer effectively.
While Toptracer generates real-time playing data, Sweetspot provides a sophisticated business system for handling payments, bookings, and packaging for everything from range and simulator to lessons and custom fitting.
Together, Toptracer and Sweetspot allow clubs to create packaged offerings and drive sales in ways previously not possible.
This partnership increases revenue, attracts more golfers, and makes the sport accessible to a broader audience.
Partnering with industry leaders is part of Golfstore’s strategic efforts to provide digital solutions that make golf more enjoyable and help golfers improve, while also enhancing the overall business structures and profitability of Golfstore members.
Great example of added-value service
I have previously recommended that we implement added-value services to enhance our competitiveness and improve the customer experience we provide.
I believe that embracing value-added services can unlock a wealth of opportunities for businesses.
In 2024, there was a substantial emphasis on investments in value-added services, particularly in the domains of digital transformation, artificial intelligence, and sustainable solutions.
These services challenge companies to adapt quickly to the ever-changing needs of clients and the latest market trends.
This ongoing evolution fosters flexibility and agility, allowing businesses to thrive.
When implemented thoughtfully, value-added services enable companies to differentiate themselves from the competition.
They offer the chance to deliver customized solutions that resonate with individual customers.
By enhancing the core product or service with ancillary offerings, a company can emerge as a trustworthy provider of comprehensive solutions.
The collaboration between Toptracer, Sweetspot, and Golfstore exemplifies the power of recognizing potential beautifully.
It’s inspiring to see how Golfstore embraced the business opportunities presented by Toptracer.
This article is brought to you by Toptracer.