Is it possible that the seltzer product category is poised to achieve a premium status comparable to that of gins and whiskies?
This year, a significant trend is emerging towards premium variants, including artisanal blends, higher alcohol by volume (ABV) options, and spirit-based ready-to-drink (RTD) beverages, such as those made with vodka or tequila.
The global hard seltzer market (alcoholic) is expected to reach approximately USD 16 billion by 2025, exhibiting a robust compound annual growth rate (CAGR) of roughly 15.6% projected through 2034.
Do you provide the refreshing uplift of seltzer at your golf clubs?
Brands such as High Noon are at the forefront of the spirits-based ready-to-drink (RTD) category, experiencing notable growth due to their assertive marketing strategies and premium product positioning.
This success occurs amidst a broader landscape of skepticism regarding the longevity of trends in the RTD segment.
The introduction of innovative flavor profiles, including tropical fruits, mixed berries, and seasonal blends, has broadened the market appeal of hard seltzers.
Companies are strategically utilizing flavor diversity to align with the shifting preferences of consumers.
High Noon Lake Pack
High Noon, recognized as a leading brand* in the hard seltzer market, aims to establish itself as the premier beverage choice for outdoor activities with the introduction of the Lake Pack.
Launched earlier this summer, the Lake Pack features innovative flavors, including Green Tea Vodka Iced Tea and Half & Half Iced Tea, in addition to popular offerings such as Original and Peach.
High Noon’s Lake Pack is thoughtfully made with real vodka and brewed tea, containing no added sugar, making it an excellent choice for staying refreshed during your day on the links.
Specifications
- High Noon Lake Pack is available nationwide in Variety 8-packs (355mL cans, MSRP $19.99)
- Green Tea: Crisp and smooth with the light, refreshing taste of green tea and a touch of natural sweetness.
- Half & Half: The perfect balance of bold black tea and fresh lemonade for a refreshing, slightly tart finish.
- Original: Classic black tea with a hint of lemon and light sweetness.
- Peach: Sweet and juicy peach with a layer of black tea and light sweetness.
- 90 calories per serving, non-carbonated, gluten-free, and 4.5% ABV
*Source: IRI Consumer Network Households (NCP) 52 Weeks ending 10/1/2023 vs. YA – Total U.S. All Outlets, NBD Adjusted (Vol))
