A frequently encountered inquiry in the organization of golf tournaments pertains to strategies for attracting and engaging families with children.
A perfect blend of fun, interaction, and family-friendly convenience transforms the event into a memorable experience rather than just a game.
By engaging kids and families at sports events, we foster community, cultivate loyalty, and create a vibrant atmosphere that inspires everyone to return.
An inspiring example of this is the Awesome Golf and Golf Foundation fan zone at the BMW PGA Championship, which kicks off next week.
The tournament, taking place at the Wentworth Club from 8th to 14th September, is renowned for its vibrant atmosphere and engaging fan zone, where young golfers will have the exciting opportunity to experience Awesome Golf at the Golf Foundation stand.
The Golf Foundation is the official charity of the BMW PGA Championship, and the event hosts the DP World Tour, which continues to show its support for the charity’s groundbreaking mental well-being work in schools, golf clubs, and communities.
On the Golf Foundation’s stand this year, Awesome Golf will be hosting a Closest to the Pin Challenge for all to enter, as well as providing demonstrations of the endless entertainment available through its market-leading simulator software.
At this juncture, it is pertinent to consider the ongoing relationship and communication with individuals who have experienced the Awesome Golf simulator at the BMW PGA Championship.
Post-event communication tips
It’s essential to focus on post-event communication by taking the opportunity to create a robust post-event sales strategy.
Consider what actions you would like your attendees to take now that the event has concluded.
What steps can you encourage them to engage with to maintain the momentum generated during the event?
Here are some examples:
- Address families by name when possible.
- Reference the specific event (“Thanks for coming to XYZ at [Golf Event Name]!”).
- Recap content: Game highlights, photos of families in the crowd, etc.
- Include exclusive offers (discounts, “bring a friend” passes).
- Quick surveys (2–3 questions max): “What did your kids enjoy most?” “What could we improve?”
- Share opportunities to stay connected.
- Create a rhythm: Thank-you note → Highlights → Feedback survey → Teaser for next event.