Did Daniel Steen discover a more inspiring opportunity at GolfMore?


By: September 2, 2025

I view the transition of Daniel Steen from his role as Sales and Marketing Director at Ranger Servant to Sales Director at GolfMore as an exciting development in his career.

GolfMore serves as a payment solution that enhances Range Servant’s range dispenser systems. This integration represents one of the key payment options offered by Range Servant AB.

GolfMore Daniel Steen new sales director

I anticipate that the market for golf simulators and driving range technology (like Toptracer, TrackMan, Foresight Sports, Full Swing, Inrange, etc.) will experience substantial growth, potentially doubling within the next 5 to 7 years.

This opens the door to exciting growth opportunities for innovative smart payment solutions, such as GolfMore.

Driving range technology operates at the intersection of sports, entertainment, and data analytics, making it a compelling career avenue for individuals interested in sports technology, hardware and software integration, or customer engagement roles within this rapidly expanding industry.

The growth potential of driving range technology is substantial over the next decade, influenced by several converging trends in the realms of sports entertainment, digital technology, and consumer behavior.

Below are some key drivers of this growth:

  • North America & Europe: Mature markets with strong entertainment-driven demand (Topgolf, Drive Shack, etc.).
  • Asia-Pacific: Explosive potential—particularly in China, Korea, and Japan—where tech-savvy younger demographics are fueling growth in golf simulators and ranges.
  • Integration with wearables (smartwatches, smart glasses) for seamless data tracking.
  • Smart facilities—ranges with fully automated ball dispensing, player tracking, and performance dashboards.
  • The current golf technology market (including simulators, range systems, and training aids) is valued at around $4–5 billion (2023) and is projected to grow at a 10–12% CAGR through 2030.
  • Driving ranges that adopt advanced technology could see 2–3x revenue growth per customer compared to traditional ranges (due to gamification, food & beverage, events).