Why does VOXA‘s recognition as Women’s Sports Start-Up of the Year at the 2025 ISC Women’s Sport Business Awards matter, especially considering it is an athlete-focused talent agency founded by golf legend Suzann Pettersen?
The ISC Women’s Sport Business Awards are part of the International Sports Convention (ISC), a major global event for the sports industry.
With a worldwide reach, entries and attendees come from diverse countries, making recognition relevant beyond just one region.
For organizations or startups, this can facilitate scaling and entering new markets.
The existence of a dedicated “Women’s Sport Business Week” and increased focus on this area indicate that the industry is expanding, becoming more structured, and gaining greater recognition.
These Awards both reflect and foster that growth.
The ISC stands out among similar competitions by offering a focused emphasis on the business and commercial aspects of the industry.
This specialization addresses a gap often overlooked by traditional awards.
Being an international competition, recognition from ISC can provide significant global visibility, which is especially advantageous for those operating in multiple markets or looking to establish cross-border partnerships.
For professionals in the sports business, such as agency experts, brand managers, and tech innovators, the relevance of ISC’s recognition can be particularly impactful for their careers.
VOXA‘s achievements at the 2025 ISC Women’s Sport Business Awards
VOXA has garnered recognition for its innovative approach in empowering female athletes within the realm of women’s golf, providing essential support both on and off the course.
By creating a nurturing environment for some of the world’s top players, VOXA equips them with the necessary tools, connections, and visibility to succeed.
This initiative has rapidly positioned VOXA as a leading influencer in enhancing the representation of women in golf.
VOXA has made significant investments in storytelling as a means to deepen the connection between fans and athletes, highlighting their identities beyond the realm of competition.
Additionally, VOXA is actively engaged in efforts to inspire the next generation of women and girls through innovative marketing campaigns and community-focused golf initiatives, thereby ensuring that its influence transcends elite sporting events.
In conjunction with VOXA’s recognition, the organization is also celebrating the well-deserved acknowledgment of one of its key team members.
Shandi Strong, Senior Player Manager at VOXA, has been featured in the ISC’s esteemed 30 Under Thirty list, which honors emerging leaders making a meaningful impact within the global sports sector.
VOXA’s parent company, 54, was also recognised for Outstanding Achievement in Women’s Sport Media Coverage.