This year saw the launch of the Trackman NEXT Golf Tour, an exciting development for professional golfers.
The organizers -Trackman and the European Tour Group—enhanced the competition’s appeal by inviting the Order of Merit winner to participate in DP World Tour and Challenge Tour events in 2024.
This initiative provides valuable opportunities for emerging talent and adds an exciting layer to the tour. Isn’t that encouraging?
Building on the success of the Trackman NEXT Golf Tour, the organizers are excited to implement new enhancements to make the tournament even more inviting for professional golfers.
I would love to hear your constructive ideas on improving the Trackman further NEXT Golf Tour. Please share your thoughts in the comments below!
The enhanced partnership for 2024–2025 will provide various impactful opportunities and greater visibility for Trackman NEXT Golf Tour participants:
- One DP World Tour invite: The NEXT Golf Tour season three champion (top-ranked male player on the Order of Merit) will earn a coveted spot in one DP World Tour tournament during the 2025 season.
- Six Challenge Tour invites: The season three champion will also receive invitations to compete in three Challenge Tour tournaments in 2025, while the runner-up on the Order of Merit will also receive three invites.
- Coverage support from the DP World Tour: A dedicated feature showcasing the NEXT Golf Tour and its players will air on Saturday broadcasts of DP World Tour events. Meanwhile, editorial and social media coverage of the NEXT Golf Tour will be featured on European Tour group channels.
The Trackman NEXT Golf Tour is set to tee off on December 11, and they invite you to follow every shot from every player in real-time on the live leaderboard at www.nextgolftour.com.
Sign-ups for round one of this exciting three-round tournament series are now open. The organizers welcome passionate players until the tournament begins or we reach our maximum field of 1,000 players.
The success of partnership
The partnership’s success was best represented by Jordan Weber, the champion of season two.
His victory earned him over $90,000 and provided him with the opportunity to compete on some of golf’s most prestigious platforms, including the DP World Tour’s European Open and three Challenge Tour events.
Sports marketing trends in 2025
Trackman’s sponsorship of the NEXT Golf Tour underscores the critical role of partnerships in contemporary business strategy.
The development of such partnerships is fundamental in attracting attention and fostering cultural relevance among prospective customers and users.
Strategic collaborations effectively engage customers who seek authenticity and purpose. The most impactful connections occur when brands align around shared values, presenting a fresh perspective that is both natural and meaningful.
In 2025, collaborative campaigns are not only enhancing brand awareness but also fostering authentic connections with fans and customers.