The professional sports industry represents one of the most profitable sponsorships and brand partnerships sectors.
As of 2023, the global market for sports sponsorships has surpassed 100 billion U.S. dollars and is projected to nearly double by 2030 (Source: Statista.com).
Luxury brands progressively engage in sponsorships as a strategic approach to cultivating desire and exclusivity while appealing to aspirational, mass audiences. E.g., LVMH, Chanel, Louis Vuitton, Rolex, Prada, Burberry, etc.
Luxury brands and the realm of sports share numerous similarities. Both sectors emphasize exceptional performance, unwavering dedication, and the relentless pursuit of excellence.
By partnering with emerging athletes, luxury brands align themselves with these core values and leverage these individuals’ charisma and widespread appeal across various demographic segments.
Furthermore, such collaborations allow brands to refresh their image and sustain their relevance in a dynamic and evolving market.
Magellan Jets & Will Zalatoris – sponsorship
Magellan Jets has strategically recognized a significant opportunity in sports sponsorship.
This engagement is not the company’s inaugural collaboration in the golf sector; it follows their previous support of the 4Aces GC team, led by Dustin Johnson and Claude Harmon III (legendary golf instructor).
Furthermore, Magellan Jets is also exploring involvement in equestrian sports, broadening its athletic sponsorships portfolio.
Most recently, Magellan Jets entered a new sponsorship agreement with Will Zalatoris.
Will Zalatoris, a remarkable young golf talent who turned pro in 2018, has already carved out an inspiring path in the sport.
With impressive finishes, he secured second place in the prestigious 2021 Masters Tournament, the 2022 PGA Championship, the 2022 U.S. Open, and victory at the 2022 FedEx St. Jude Classic.
His eight top-10 finishes in 2021 earned him the PGA TOUR Rookie of the Year award, showcasing his undeniable potential and determination.
Details of the sponsorship cooperation
Zalatoris’s role as a Magellan Jets Brand Ambassador includes
- hosting unique golf experiences for the company’s Private Clients,
- displaying the Magellan Jets logo on his golf gear and
- participating in marketing campaigns.
Zalatoris’s choice of Magellan Jets is commendable. Modern Luxury recently recognized the company as the “Best Private Jet Charter 2024” and earned a spot on Inc. 5000’s list of “Fastest Growing Companies.”
This accolade highlights their impressive growth and commitment to excellence in the private aviation industry.
Interesting facts
Every Private Client is assigned a dedicated Private Aviation Advisor who expertly oversees all details of their travel experience.
Enthusiastic recreational golfers turn to Magellan Jets for seamless travel to renowned golf courses both in the U.S. and internationally.
In addition to exclusive private clubs, some top destinations include iconic locales like Bandon Dunes, Kiawah Island, Pebble Beach, Pinehurst, and Whistling Straits.