Consumer data reinforces the powerful impact of partnering with a leading charity in sponsorship marketing, showcasing some of the strongest results possible.
These collaborations enable brands to make a positive contribution to society, enhance their brand equity, and achieve significant outcomes for consumers.
Is this a sign that we are evolving from simply showcasing logos to embracing a more value-driven approach/‘purpose-driven’ partnerships?
A positive illustration of this trend is the recent collaboration between the full-service law firm Irwin Mitchell and The Golf Trust.
This partnership has the potential to create meaningful benefits for both organizations and the communities they serve.
This agreement formalizes and enhances the positive relationship developed over the years through the ad hoc referrals of Irwin Mitchell clients to The Golf Trust’s services.
I believe that charitable partnerships and sponsorships are a significant driver of employee attraction, favorability, pride, and retention in the post-COVID era.
Irwin Mitchell’s employees have embraced the spirit of giving by attending Golf Trust sessions and generously volunteering their time at The Shire, London.
Here, Irwin Mitchell client, Dan Green, is set to embark on the first round of The Golf Trust’s inspiring fundraising challenge, ‘Going the Extra Mile.’
This extraordinary six-day golf journey aims to raise funds for three new paragolfers—innovative all-terrain wheelchairs that empower individuals with disabilities to stand and play golf.
Through a referral to The Golf Trust, Dan has rediscovered the joy of playing golf with his family after overcoming a serious injury.
Louise Forsyth, a legal director and expert medical negligence lawyer at Irwin Mitchell, said:
““At Irwin Mitchell we believe in building strong links with charities and organisations that align with our values. Through our work we see the crucial role that sport can play in a person’s rehabilitation.”