Contemporary golf travelers often perceive the extensive array of available experiences as overwhelming. Consequently, they desire user-friendly platforms capable of efficiently sorting through these options and facilitating seamless, real-time bookings on a global scale.
The global market for travel experiences represents an opportunity exceeding $1 trillion (Source: McKinsey & Company).
As experience booking increasingly transitions to digital platforms, organizations that proactively identify and mitigate pain points at each stage of the process—across the entire value chain—are positioned to capture a substantial share of this burgeoning market.
Travel has become more than just an interest; it is now a priority. It remains one of the fastest-growing areas of consumer spending.
Miguel Girbes‘ (former GM of Empordá Golf Club and Director of Golf at Finca Cortesin) new venture, PlayInOne, aspires to provide a transformative solution for golf tourists and the golf travel industry.
PlayInOne – a comprehensive solution?
The PlayInOne platform offers golfers and venues a seamless way to book Stay & Play packages, green fees, and accommodations while providing resorts and hotels unmatched control and monitoring capabilities.
You can customize your golf travel/holiday in 4 ways:
- Stay & Play Packages: Combine hotel stays with green fees for convenience.
- Multi-Green Fee: Book multiple rounds across various courses in one go.
- Green Fee Only: Find and secure tee times at top courses effortlessly.
- Hotels: Access premium accommodations powered by SiteMinder Channel +.
The platform leverages real-time confirmation and automation to eliminate booking hassles. Integrations with leading software providers, including
- SiteMinder,
- Dingus,
- iMaster, and
- Golf Manager enables streamlined management of green fees, hotel stays, and Stay & Play packages.
PlayInOne’s intelligent algorithms instantly consolidate bookings, avoiding delays or overlaps and
ensuring clarity during peak seasons.
With over 180 premium golf courses and 300 luxury hotels across Spain and Portugal, PlayInOne has already partnered with renowned venues like
- Finca Cortesin,
- Valderrama,
- Las Colinas Golf & Country Club,
- Praia D’El Rey Marriott Golf & Beach Resort,
- Club de Golf Alcanada, and
- Arabella Resort,
- as well as hotels like Hotel Camiral,
- Mett Hotel & Beach Resort Marbella and
- chains such as H10 Hotels and Pure Salt Luxury Hotels.
My recommendation
To enhance the golf holiday planning experience, I propose implementing an AI-driven content recommendation system.
This innovative solution would streamline the process for golf travelers by efficiently analyzing data to identify their specific content needs, ultimately saving them valuable time in finding and accessing relevant information.
By personalizing their experience, we can ensure that travelers receive tailored recommendations that make their planning more enjoyable and effective.
Essentially, AI-driven content recommendations anticipate golf travelers’ needs and deliver them seamlessly.