The first thought that crossed my mind upon hearing this news was the rising popularity of train travel among luxury travelers.
It’s fascinating to learn that this mode of travel is becoming an increasingly significant part of the high-end travel experience.
While it remains a niche within the broader luxury tourism market, its growth suggests an opportunity for brands to expand their offerings in this space.
Here are some of my findings:
- The global luxury train travel market was estimated at USD 1.9–2.0 billion in 2024, depending on the source.
- It is expected to grow at a CAGR of around 6.9–8% through the rest of the decade.
- Within the broader scenic railway tourism market, luxury trains account for a large slice: over 28% of that market’s revenue in 2024, in one analysis.
- Traditionally, luxury train travel has appealed more to older, well-off travelers (e.g., in their 50s–70s), but there’s growing uptake from Millennials and Gen X.
- Luxury travelers increasingly favor “experiential” and “slow” modes of travel. Trains are exceptionally well-positioned for this, as they offer curated journeys, scenic routes, and immersive cultural experiences.
In summary, the luxury train travel sector is growing as discerning travelers increasingly prioritize authenticity and sustainability.
The luxury rail industry is strategically positioned to meet these evolving preferences.
Why could golf travelers find this idea appealing?
Current trends in golf tourism reflect a growing demand for immersive stay-and-play experiences that integrate golf with cultural, wellness, and authentic local elements.
A luxury train journey offers a unique opportunity for slower, more scenic travel, aligning with the aspiration for a richer, more meaningful vacation that transcends the traditional “hit-and-run” approach to golfing trips.
Furthermore, sustainable travel is becoming an increasingly significant consideration in the golf tourism sector, as evidenced by reports indicating that 40% of golfers prefer eco-certified courses.
The industry is responding to these trends by offering luxury-integrated packages that encompass
- world-class golf courses,
- high-end resorts,
- wellness amenities,
- gourmet dining, and
- cultural excursions.
In this context, train travel can serve a dual purpose: it functions not only as a mode of transportation but also as a luxury accommodation experience in its own right—featuring stylish cabins, fine dining options, and comfortable lounges.
Consequently, the journey itself becomes an integral part of the overall vacation experience, elevating it beyond mere transit.
The Belmond Royal Scotsman is a luxury train in Scotland that traverses the Highlands. Given Scotland’s golfing heritage, that kind of train could be especially attractive to golf tourists.
La Dolce Vita Orient Express – Golf Journey in Italy
The new experience aims to enhance Italy’s reputation as a top golf destination by celebrating the nation’s rich sporting heritage through a sophisticated, immersive journey.
A unique blend of sport and leisurely travel, this experience captures the essence of Italian elegance – both on and off the course.
The first itinerary, Italian Swing, will start at Marco Simone Golf & Country Club – the host of the 2023 Ryder Cup – following a welcome reception at the exclusive La Dolce Vita Lounge at Rome’s Ostiense Station.
Its next stops include Puglia’s San Domenico Golf Club, and in Tuscany, The Club at Castiglion del Bosco and Argentario Golf Club.
Each location combines competitive play, beautiful scenery, and outstanding hospitality.
The second itinerary, Northern Greens, will begin on May 16th at Marco Simone Golf & Country Club, then continue to Franciacorta Golf Club in Lombardy, Royal Park I Roveri near Turin, and Argentario Golf Club in Tuscany.