Golf Club Marketing

‘Academy Deluxe’ by José María Olazábal in the Maldives

By: 2014. 02. 21.

Early this month a new luxorious golf course was opened in the Maldives, the Velaa Private Island. You will not believe, but the developers of the golf course asked José María Olazábal to help them in designing the golf…

Galgorm Castle Golf Club’s new ambassador

By: 2014. 02. 10.

Although Galgorm Castle Golf Club is one of Northern Ireland's best golf course, I haven't heard a lot about it. I knew that Galgorm Castle Golf Club was the first to host the PGA EuroPro Tour in Northern Ireland…

Abu Dhabi HSBC Golf Championship starts in 2 days

By: 2014. 01. 14.

I think 2013 was a pretty good year for HSBC Golf. HSBC marked 10th anniversary as a major international sponsor of golf. I have just received from them a mail where they announced their sponsorship of Golf Business…

Las Colinas Golf & Country Club is supporting disabled golfers

By: 2013. 11. 30.

I think in golf clubs there are two minorities: 1. female golfers and 2. disabled golfers/people. In my previous posts I wrote about the importance of promoting and supporting women's participation in golf and in golf clubs' life.…

Would you share your golf club membership with others?

By: 2013. 11. 24.

One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…

How Crown Golf is attracting women to golf?

By: 2013. 11. 16.

In April I have already described why do I think it is a mistake not to pay enough attention to female golfers. I wrote that and I still believe in it: Although the golf business has been dominated by male participation,…

Turkish Airlines Open from tomorrow with Martin Kaymer

By: 2013. 11. 06.

One more day left until the start of Turkish Airlines Open. My source said that over 2,000 guests arrived to the opening ceremony of the event today at The Maxx Royal Belek Golf & Spa. The event pitted…

Social technology and private golf clubs

By: 2013. 10. 26.

I was really happy to read Frank Vain's (president of McMahon Group) article about need of usage of technology (in many instances social technology) in private golf clubs to improve connectivity, reduce operating costs and increase revenue (not…

Turkish Airlines Open in the Montgomerie Maxx Royal

By: 2013. 10. 20.

I don't want to waste too much time on the Montogmerie Maxx Royal golf course. The photos will tell everything. I would only add very few words: Turkish Airlines Open: November 7th – 10th. 77 of the world’s…

What is the best golf development in Europe?

By: 2013. 10. 13.

European Tour’s latest destination, PGA Catalunya Resort was awarded at European Property Awards as the best golf development in Europe. For PGA Catalunya Resort this is not the first recognition. They hold the 5th position in Golf World magazine's…

EGCOA vs social commerce

By: 2013. 09. 05.

I've got a feeling that social commerce is still in its infancy. The daily deal business has turned out be a tough one for companies like Groupon or LivingSocial. Both of them are struggeling in their own way. LivingSocial…

The End of Rack Rate? Dynamic Pricing in the Golf Industry

By: Linda Quinde 2013. 07. 30.

Two weeks ago I promised you that I will ask Linda Quinde, Executive Vice President of Operations at Ezlinks.com to share with us what do they think about the dynamic pricing model and how they want to incorporate it into their software. We’re…

How Troon Golf handles slow golfers?

By: 2013. 07. 26.

A frequently recurring problem of golf courses and golfers are those people who either not able to play in good pace or don't care about others' time or for any reasons. Here I don't want to start a…

How to maximize golf tee times?

By: 2013. 07. 21.

For offline media planners dynamic bidding for GRP (Gross Rating Point: is a term used in advertising to measure the size of an audience reached by a specific media or schedule) is not a new thing. In the last 4 years in the…

Have your heard about dynamic pricing in the golf industry?

By: 2013. 07. 17.

Dynamic pricing has just arrived to the golf industry. Some golf clubs are already using this pricing model, like the Bent Creek Golf Club. This pricing model is not a new idea, it is widely used in the…

Rebounding golf participation in the UK

By: 2013. 07. 14.

Golf club membership retention and golf participation are two hot topics more than ever. When I was planning what to write in this post, some guesses went through my head. Is there a problem with the green fee…

Bearwood Lakes Golf Club goes mobile

By: 2013. 06. 28.

Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April.   Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…

US Open Championship tickets from Callaway Golf on mobile

By: 2013. 06. 11.

Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…

Why women are important in golf tourism?

By: 2013. 04. 15.

In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…

How to fix Troon Rewards loyalty program?

By: 2013. 03. 18.

IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…