Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…
Not so long time ago I wrote about golf course workers' salaries and benefits. From the study of Club Managers Association of Europe (CMAE) and Colt Mackenzie McNair turned out that 50% of those who are possessing senior …
Last weekend I read about a very bold and brave action of De Vere Hotels, Resorts & Venues (owner of Belton Woods Golf Club) by coming up with a flexible golf club membership model to stop the declining…
Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…
After a big break I am back. I hope you forgive me for such delay. Recently I came across with Club Managers Association of Europe (CMAE)and and executive recruitment specialist, Colt Mackenzie McNair's new findings about golf salaries…
Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…
As it was expected golf courses' revenues declined significantly not just because of the economic climate, but also the stubborn attitude of golf course owners and managers. These golf course managers should understand that as a result of…
By reading Commission Junction's web site, it came to my mind that affiliate marketing could be implemented in the golf industry as well. For those who are not familiar with this marketing tool, here is a brief explanation:Affiliate…
Today I found a website of a golf promotion company, called Links Marketing&Promotions. I felt like I am back in the late 90's. No introduction who they are what are they doing (although from menu names you can…
In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…
This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…
I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…
New year, new competition. 64 golf clubs, 46,000 people participated and 600,000 criteria evaluations were collected in the latest survey of Golf World (Golf Digest). Such survey and competition was relevant and useful when there was no online…
Many publishers (e.g. Golf Magazine, Golf Digest) think if they create TOP50/100/200/500 lists of companies, influencers etc. Sounds familiar? Yes, of course. We also know that the unhidden goal to sale more copies. In the era of web…
As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC. As one of the major…
When I am asking time to time, golf course marketing managers about what kind of communication channels do you use to reach golf club members or prospects, the answer is electronic direct mails (eDM), electronic newsletters. Few days…