In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…
In this year I have already discussed twice the topic of spikeless golf shoes. In March I wrote about the war between FootJoy and Softspikes and in August about Ashworth's spikeless golf shoes. As we all know the…
I must confess that Honma Golf is a big enigma for me and I guess for many other golfers. We hardly read about Honma golf clubs in golf magazines. Honma golf clubs are handmade one-by-one. You can imagine their…
In two months (November 8., 2013)Titleist will launch officially many new irons: AP1 and AP2 (714 Series) irons; CB and MB irons (714 Series). I think from golfer point of view the new AP1 and AP2 irons are…
As I wrote in my previous post about TaylorMade, dollar and unit sales of irons in May were the highest since June 2008 (unit sales) and May 2007 (dollar sales) according to Golf Datatech. For the month, iron sales…
It has been a while when I heard that Wilson Staff won a PGA Championship. Without any particular reason I keep my finger crossed for Wilson Staff. This why I am happy to report about a Wilson Staff…
First when I saw Swingbyte, I thought it is another golf club fitting tool, like TaylorMade's R1 tunning application or Ping's iPing application. Then I had to realize that this is not exactly a golf club fitting tool, rather…
TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M). During unseasonably poor weather across the globe leading…
Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…
We are witnessing an explosive growth in spikeless golf shoes in the first quarter of 2013. Golf Datatech says although spikeless golf shoes have a 35% market share (triple what it was in January 2011), 90% who are…
My girlfriend has just returned from Toronto, Canada. She brought me a very interesting and unique book written by Harry Vardon: The gist of golf. The book was written and printed in 1922. Harry Vardon wrote it in a…
Time to time, I ask myself, whether Rory McIlroy could earn more money by winning tournaments and championships with his previous Titleist golf clubs or as it is today, when we see him struggling on the green. Last…
TaylorMade introduced in 2011their new driver, the R1 driver. First day offered it white and then this May in black. Personally, I prefer the black one because it gives the feeling of a powerful driver. I like TaylorMade R1…
Brandt Snedeker seems to perform well just like in 2012. After winning the AT&T Pebble Beach National Pro-Am in February, yesterday he won (70-69-63-70-272 total) the RBC Canadian Open. This was the sixth career PGA TOUR victory for Brandt Snedeker. With the…
Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…
Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…
I would not write about Callaway Golf's new Mack Daddy 2 wedges if I do not stuck in the special grooves. These are not simply larger grooves (39% larger and produces 25% more spin than its predecessor), but…
As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…
Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…
We complained so much (actually 3 years) about the white color of TaylorMade R1 drivers. Now, I have a good news for those who believe that a golf club must be black. TaylorMade announced today that they have…