Recurrent excuse why people do not want to play golf is the conservative dress code. The regular answer to the accusation is: we are traditionalists. Somewhere this debate reminds me a previous dispute about the belly putters. It…
I think this is the first time in my life when I hear about Mother's day in relation with golf. Wilson Staff found a very nice concept to help us to praise and to express our honour to…
There is a hot debate in these days about golf club dress codes and in general about the style of golf attire. What I see at Ashworth is that they are still designing low-key clothes. As they say…
Adidas Golf has good reason to be happy in these days. Since the foundation of the company in 1999, the first part of 2013 was the highest sales period in the life of adidas Golf. According to Golf…
So far I have not found reason to write explicitly about Callaway Golf. I "upbraided" Callaway Golf for not exploiting and utilizing social media (e.g. crowdsourcing). Yesterday Callaway Golf launched a social media networking campaign (as a matter of fact…
I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…
Are you also excited about the Masters Golf Tournament 2013? Because I am. Now every attention is focusing on what is going on in Augusta National Golf Club. Wilson Staff is not an exception to this. I feel…
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…
Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…
After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…
Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…
Two years ago if somebody played in golf shoes without replaceable spikes, people would think he is not a serious golfer or cannot afford more. In those days spikeless golf shoes accounted hardly 10%. As golf dress code…
There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
In last December I wrote about the concept of crowdfunding as a potential solution to raise capital and financial support for a golf course. Of course this idea is not limited to golf courses. From the Finnish example we…
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…
Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…