The end of belly putters
I waited so long for this decision of USGA and R&A! Now it is official: we cannot use belly putters: "14-1b Anchoring the ClubIn making a stroke, the player must not anchor the club, either “directly” or by…
Golf Equipment
Bridgestone makes Nike golf balls?
In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…
How much Nike Golf needs Rory McIlroy?
In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth $250 million. Nice sum isn't it? Well, not that much if we remember,…
Titleist Pro V1 is exceeding expectations
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
What are the trends in golf mobile application development?
Back in 2010, Adobe found (Adobe Mobile Experience Survey) that people generally favor the browser experience over downloadable mobile applications, except when it comes to games, social media, maps(!) and music. Accessing maps and directions is the #1…
TaylorMade tries to stay relevant
During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…
Golf club grip that knows your hand
Last week I mentioned Callaway Golf's udesign system that helps you to get the best Callaway golf clubs. It seems to me that the leading golf equipment manufacturers grasping the need of customized products. I still miss the…
Is there crowdsourcing in the golf club industry?
Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…
Nike Golf clubs with tracking sensors
Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…
World Hickory Open Championship is coming
Two years ago I had already written a post about hickory golf. Recently I came across with an article about hickory golf championship. As you can assume this press release was not published in a leading golf magazine…
Hire golf club for lower costs
As I am planning my holiday in Barcelona, I am wondering shall I take my golf clubs with me or leave them at home. Golf club rental must be a good business since more and more companies are…
Are you Pinterested in golf??
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
How Titleist missed an opportunity…
I have just received an eDM from Titleist via Golf.com, about Titleist V1x golf ball. I started to analyze this ad and to figure out what is the objective of this campaign? To raise brand awareness and image?…
Luring Nike Golf iPhone app
It seems Nike Golf was able to maximize iPhone application in many ways. Nike Golf came out a week ago with an iPhone app called Nike Golf 360°. Nike Golf 360° is not "just" an app that helps you to…
Titleist’s mother company Acushnet is sold to Fila Korea
The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company is just restructuring and want to focus on golf balls…
What happened to Titleist’s parent company?
In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…
Redesigning golf club scrubs
When I am visiting new golf courses I am always looking for something unique (beside the design of the golf course). I am sure that some small tools like golf club scrub always look almost the same. So…
TaylorMade is reinventing POS communication
TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…
Who are the Hickory Golfers?
I have just ordered via Amazon.com, Bernard Darwin's book: Bernard Darwin on Golf. To this point it would not be interesting, if it does not turn out that the author of the book was member of the Society…
Golf shaft opitimization by Titleist and Mizuno
Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…