MacGregor Golf is Back
I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…
Golf Equipment
Over communication of golf equipment brands
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
Acushnet prefers to focus on golf balls
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…
Golf Crocks is introducing…
While Crocks Company is struggling to survive, there is company (Dawgs Golf) that tries to copy Crocks. Dawgs Golf position himself as a premium brand due to the high end EVA (ethylene vinyl acetate, or closed cell resin)technology.…
Wrestlers on golf courses
We would think golf is a peaceful sport and game, but there are companies that think differently. Namely, Armourbite came out with a teeth-protector. To justify themselves, they say (and it is true in general) that when we…
Would you rent a golf club online?
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…
SEO lesson for Nickent Golf and others
I was reading Golf Business Development's summer edition where I found an article about Nickent Golf. At the end of the article I found URL of the brand: www.nickentgolf.com. Immediately I typed the URL into my browser where…
Who plays golf in Russia?
During the communist era there was no golf life in Russia and in the Soviet Union. The first 18-hole golf course was built in 1994 (LeMeridien Moscow Country Club). In 2009 over a billion of USD was pumped…
How to destroy reputation on Twitter?
One of the great merits of Twitter is that your followers can communicate directly with you. In other words communication turns to be very intimate and personal, only in one case if you allow people to send you…
How to save money on golf equipment buying?
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…
Nike Golf insists on Tiger Woods
Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…
Words you should not use on your website
Recently I a came a cross with a golf equipment company, Asbri. As it was not clear for me for first sight what are they exactly (are they producing promotional materials, gadgets or what?) offering, therefore I entered…
Do we know how to choose the right golf ball?
Who would think that we should also adjust golf balls to ourselves? GolfBallSelector.com came out with a new service called The Right Ball. They say that golf ball selection depends on 2 factors your playing style and skill…
How much worth to pay for a golf club?
Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…
Asian golf balls are rising
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…
Now it is final: golf is an Olympic Game in 2016
After a long-long fight for the recognition, the Olympic Committee decided to add golf to the list of olympic sports. Now it is our turn to meet expectations. These expectations are likely to be counted in GRP, revenue…
LCD loaded golf bags for the sake of brand awareness
As regular ad spaces are losing relevancy and efficiency, advertisers are looking for something unusual and sometimes ambient media solutions. This how LCD loaded golf bag. Well nice idea, BUT in media planning what really matters is the…
Do we need golf industry exhibitions?
As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…
Golf Equipment Industry in social media (part 3)
You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…
Golf courses are not just target golf
I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…