As you know I am a great supporter of female golf participation and female golf tournaments. Do you remember when I wrote about the love.golf program (sponsored by Syngenta) a few years ago? This time I found another…
The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…
In the last four years, I wrote almost 20 articles about the importance of wildlife conservation on golf courses. Little or much? It is never enough to talk and take action on this area of sustainability (e.g. Syngenta’s Operation…
Yesterday became Jim Richerson, Troon's Senior Vice President of Operations the 42nd President of the PGA of America. The 32-year golf industry veteran will serve a two-year term representing 29,000 PGA Professionals & Associates in leading the PGA of…
If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…
It seems like more and more events are moving online. The coming BIGGA online conference (10 November 2020) is not an exception. For a long time, I thought that online conferences are killing one of the biggest benefits/advantages…
I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…
A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…
Everyone’s needs and abilities are different so the first question really is; how good do you have to be in order to be successful in your market and/or to meet the demands of your ownership, members, and guests?…
Can you imagine a major golf tournament like the 2020 US Women's Open will be held in December? Due to the coronavirus (aka COVID-19), the organizers found a new date for the tournament: between December 10-14, 2020. The…
I just read the Climate Action Tracker report on Singapore. There was nothing bright in it on Singapore. It says Singapore’s Nationally Determined Contribution (NDC) emissions target is very weak compared to currently implemented policies. We rate Singapore’s NDC 2030…
Last week I heard from Jerry Kilby CCM (former CEO of the Club Managers Association of Europe) that he is relaunching his own consultancy company, Kanda Golf. That's why I thought to ask him how he sees the…
I only write about this because I consider junior golf important for the sake of growing the game. The R&A is to continue its full support of the Faldo Series, the mostrecognized junior golf event in the world…
Whatever type of private members club you are, whether its Golf, Tennis, Sailing, or City Club it is highly likely that your club is managed through a volunteer committee/council or Board of Directors. The keyword here is VOLUNTEER…
Troon is partnering now with the National Links Trust to manage the operations for East Potomac Park, Langston and Rock Creek Park golf courses in Washington, DC. This is the first project of the National Links Trust. The…
During the CV19 pandemic, we sat down (virtually) with some of the Spanish golf industry representatives and asked them a few questions about the state of the Spanish golf market, how they dealt with the situation, and the…
If we look at what former and current PGA Tour stars are doing with their earned money we can see some similarities. E.g. launching a golf course design company, establishing a charity foundation. Probably Jack Nicklaus has got…
As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…
Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…