Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…
Who will be the first carbon-neutral golf club: London Golf Club (UK) or Sentosa Golf Club (Singapore)? Regardless, who will be the winner, we have to look at sustainability as a matter of value creation, not value preservation.…
When I first heard of the Trackman Bullseye Championship, almost immediately Toptracer 9-Shot Challenge came to my mind. The coming 121st U.S. Open (17–20 June) at Torrey Pines South Course in San Diego, California gave both brands an…
I must admit I have never heard before about LA Golf shafts. When I am thinking of golf shafts then usually the following brands come to my mind: Nippon Shaft, True Temper, KBS Golf, Aldila, Mitsubishi, Fujikura. Then…
Recently I wrote how the Essendon Country Club is developing its driving range service adding the Toptracer Range Mobile (Topgolf Entertainment Group’s latest technological innovation). I hope I don't need the explain why golf clubs should rethink and redesign their…
Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…
PwC is expecting an 8.7% growth in the Middle East over the next three to five years. This is the fastest growth in the world. Some experts explain this by the massive investment of the Gulf Cooperation Council…
It is good to see businesses among them golf clubs like Saadiyat Beach Golf Club are prioritizing sustainability and ESG (Environmental, Social, and Governance). A recent Abu Dhabi Sustainability Week study found 87% of executives said improving ESG…
We do not just use technology today – we have a relationship with it. When it comes to tech at work in a golf club — the software, systems, and apps employees use in their day-to-day jobs—that relationship…
Very smart and good recognition of Robert Jones Black (Great-Grandson of Bobby Jones; the Founder of the Generation Next Project) that for Generation Z (Born 1997-2003) is difficult to escape from the threat of physical or emotional abuse, as…
The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…
Last year I was very happy to share with you that Burhill Group is investing £60,000 into its apprenticeship training for 2020. In 2019, the company invested £42,000. I summarized the benefits of the well-designed apprenticeship program in that article, so I…
We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…
My impression is that golf clubs do not make sufficient use of the potential of golf club management software. To ensure this, I asked Jacek Gulmantowicz, co-founder of Golf Booking Software. Do you think I was right or…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
Probably you have already noticed that I truly care about golf clubs' sustainability efforts. So far, I showed golf clubs' sustainability initiatives. I thought it would be interesting to know what do golf turf equipment manufacturers, like John…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
Leatherjackets are one of the most dangerous lawn pests found in the UK. If I remember well, 1999 was the worst year for golf clubs in the UK. To better understand the possible threat in leatherjackets (=the grubs/larvae…
I am very pleased that Bridgestone Golf is trying to make golf available to those who would otherwise have a hard time accessing the game of golf. What is it about? Bridgestone Golf has just announced a special…
We all can agree that the rush to golf courses in the UK on March 29 was not a big surprise. As we could see last summer, most golf clubs (not just) in the UK were expecting a…