Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
HSBC's announcement about the renewal of their global golf sponsorship portfolio (World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship) brought a great relief. In the summer was announced that HSBC will…
I think there are at least two common motivations among the 4 bidders (Spain, Italy, Germany and Austria) for the 2022 Ryder Cup: golf enthusiasm and promoting their country (as a country of investment, tourism destination etc.). The…
PGA Catalunya Resort's team of greenkeepers led by course manager David Bataller (see picture below) was named as Champions of the Green for August 2015. This is not the first time that PGA Catalunya Resort attains such recognition. In 2013,…
IGTM (International Golf Tourism Market) has helped generate more than €79 million worth of business for the golf travel industry since 2012. Reed Travel Exhibitions found that 31% of attending buyers negotiated between €50,000 and €200,000 worth of business,…
Golf participation at Algarve continued to grow in the second quarter of 2015. More than half a million rounds played in the first half of this year. This is almost 35,000 more rounds than in the same period in 2014. The Algarve…
I think The 2014 Ryder Cup was an outstanding event for golfers and Scotland as well. This Ryder Cup event at Gleneagles, attracted over 250,000 spectators and generated £106 million for the Scottish economy. The Scottish government (led by VisitScotland’s Events…
I've got good news for the 218,000 Scottish Golf Membership Card holders. Thanks to the new partnership with MacDonald Hotel & Resorts, card holders will get 15% discount at Macdonald Hotel & Resorts across the UK. This means a…
Irish Golf Expo decided to move this year to a location to hold the event (November 28-29, 2015). The place is in Northern Ireland's newest and largest exhibition venue at the Eikon Exhibition Centre in Lisburn. Although this is a…
A new era will start at the National Golf Course Owners Association. Jay Karen will replace Michael Hughes on October 1. Hughes served for 25 years as CEO of NGCOA. Some of the achievements of Hughes are: the NGCOA…
The coming 2015 HSBC Golf Business Forum will take place in Asia for the 1st time, at the Sheshan International Golf Club (the flagship WGC-HSBC Champions tournament), Shanghai, 5-8 November 2015. This year’s Forum agenda will focus on 4 key…
Real Club de Golf Las Brisas and Club de Golf Aloha, both from Andalusia are joining World of Leading Golf (WLG). Real Club de Golf Las Brisas is currently rebuilding its back 9 holes under the auspices of renowned…
I think we can admit that the classic online training solutions are not really convenient. This is why it is good to see that Direct Golf is trying to find an online training platform. It is not a…
Martin Kaymer and his Management Team are joining forces with worldwide management and marketing company, IMG. As part of the agreement, IMG will work together with manager Philip Kaymer, coach Gunter Kessler and PR-agent Dirk Schimmel to manage…
Last week was a very nice week for Billy Casper Golf. It was awarded by the Helios HR Apollo Award for innovative training programs, including its proprietary "ACE the Guest Experience," Building Our Buffalo mentorship program, Billy Casper Golf…
The Algarve, Europe’s leading golf destination (2 nine or 18-hole golf courses), has continued its surge in popularity after revealing a five-figure increase (increase of more than 50,000 rounds played on its famous courses in 2014) in the number of…
Kimberly Cayce’s appointment follows a nearly 200% increase in Women On Course membership in 2014, making it one of the largest golf-related professional development organizations in the U.S. Cayce will manage daily business operations, including membership, marketing, administration,…
If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and…