The weekend is almost here. I am happy to report about the nice initiative of the On Course Foundation. On Course Foundation launched in 2010 and has already helped hundreds of wounded, injured and sick Service personnel and veterans…
Early this week We Are Golf visited Capitol Hill for the eighth annual National Golf Day to discuss golf’s nearly $70 billion economy (we are little change since 2013; see picture below), $4 billion annual charitable impact, environmental value to local…
It seems to me that Nike Golf is planning the future after the Tiger Woods era. Part of the succession process Nike Golf created a really emotional TV ad about how Rory McIlroy idolized Tiger Woods, like Tiger…
EA Sports announced today Rory McIlroy as the cover athlete and namesake of its golf franchise, officially making him the face of EA SPORTS Rory McIlroy PGA TOUR, releasing in June 2015. EA SPORTS Rory McIlroy PGA TOUR is the…
As I promised on Friday, today Benedict Riches, CMO of David Leadbetter Academy continues to explain why is it good for golfers and golf business David Leadbetter's A Swing solution. Creating innovative new approaches to golf instruction are…
Thanks to my visit at the PGA Show in Orlando, I had the chance to meet with the David Leadbetter Academy. The Academy's CMO Benedict Riches says David Leadbetter found a totally new instruction concept that can help us…
Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…
In the latest Golf 20/20 report I found that golf’s direct economic impact in Florida was $8.2 billion in 2013, an increase from $7.5 billion in 2007. How is this possible when golf participation is declining. In last…
In last October I wrote that ecommerce specialist Lee Brown and retail expert Peter Riordan has joined Direct Golf. Now I can tell that the golf industry excutive Rob Andrew joins Direct Golf as a member of the…
In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…
The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…
We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2) Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc.,…
Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. …
New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…
In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…
After 30 years of service, owner and chairman of Direct Golf John Andrew was awarded the prestigious title of ‘Fellow’ of the Professional Golfers Association. This is actually a recognition of John Andrew's contribution to the golf retail business…
In general we do not hear too much golf news from Israel, especially in these days when the world is focusing on the Gaza conflict. Despite of the dreadful situation around the Gaza strip, from north of Tel…
I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not…
Last year PGA Catalunya Resort was the lucky Spanish golf club to win at the European Property Awards as the best golf development in Europe. At this time Las Colinas Golf & Country Club is close to win the…
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…