Early this year the golf media was loud because of the Open Championship deal (worth at least £75m) with Sky Sports. Now, I can herald another golf media deal. The Ladies' Golf Union and IMG announced today that the Ricoh Women’s…
Assoufid Golf Club recently named ‘Africa’s Best New Golf Course 2014’, has reinforced its growing global reputation by being nominated on the shortlist for The World Golf Awards as ‘Morocco’s Best Golf Course 2015’. It is a little bit…
The Algarve, Europe’s leading golf destination (2 nine or 18-hole golf courses), has continued its surge in popularity after revealing a five-figure increase (increase of more than 50,000 rounds played on its famous courses in 2014) in the number of…
The market’s very first and leading brand, PowaKaddy commissioned recently a (in my view) a very controversial and pointless study. The study was conducted by golf physiotherapist Andrew Caldwell, who provides services to clients such as the PGA…
Troon Golf will provide consultation for the Greg Norman-designed golf course (6 signature holes created by Greg Norman), which rivals any ocean-side course in the world, advising on daily operations including the clubhouse, staffing, maintenance facilities and overall…
There is an old Chinese proverb that says: “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.” This is why I think it is a good…
Finally, British golf clubs start to understand why it is beneficial to cooperate with other golf clubs in their region. Golf Tourism England strategy to foster local cooperation between golf clubs and paying more attention to inbound golf…
Last week Billy Casper Golf launched their 'BCG Select' Program to help golf club managers and owners to improve their golf club's performance. At the same time it seems to be a very smart and polished "door opener"…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
When I first heard about a Hungarian golf club that allows golfers to play footgolf, I found it strange and as a sign of decay of the golf club. My other concern how footgolf will effect the quality…
Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…
QHotels has just launched its new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives up to 50 rounds of golf for £375 along with access to 15…
Thanks to my visit at the PGA Show in Orlando, I had the chance to meet with the David Leadbetter Academy. The Academy's CMO Benedict Riches says David Leadbetter found a totally new instruction concept that can help us…
Inbee Park after winning the HSBC Women’s Champions 2015 in Sentosa was crowned as the 'Champion of Champions'. She shot a round of 2-under par 70 to win the title, two shots clear of second placed Lydia Ko. This result…
Yesterday Mizuno Golf was happy to announce that they were able sign a multi-year, global contract extension with Stacy Lewis, current No. 3 in the Rolex Rankings. An interesting insight about Stacy Lewis is that she is the 1st…
On Thursday IMG announced the acquisition of golf talent agency Icon Sports Management. Icon's president and CEO R.J. Nemer, the agency's founder will continue in the golf division at WME | IMG. R.J. Nemer will become IMG’s Senior Vice…
My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…
The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…
In the latest Golf 20/20 report I found that golf’s direct economic impact in Florida was $8.2 billion in 2013, an increase from $7.5 billion in 2007. How is this possible when golf participation is declining. In last…
In last October I wrote that ecommerce specialist Lee Brown and retail expert Peter Riordan has joined Direct Golf. Now I can tell that the golf industry excutive Rob Andrew joins Direct Golf as a member of the…