Brands must embrace authenticity to rise above the noise and forge lasting connections. By partnering with influencers to share genuine brand stories instead of merely creating advertisements, they engage audiences profoundly, making it harder for them to tune…
I am a massive fan of New Balance sneakers for their durability and understated style. For similar reasons, I wear ECCO golf shoes while on the golf course. The new New Balance SS25 golf shoe collection comprises 15…
What could be a better birthday present than a brand-new pair of ECCO golf shoes? And guess what? The ECCO Golf LT1 shoes have finally hit the stores. So, what are you waiting for? Treat yourself and hit…
Once again, ECCO Golf is trying to utilize the power of celebrity social endorsement to build trust for its ECCO Golf BIOM H4 golf shoes and drive sales. In 2022, Lydia Ko designed a custom version of the…
As expected from (also) PUMA Golf, they created a new collection for the 2023 US Open (North Course of Los Angeles Country Club, June 15-18). PUMA Golf linked its athletes with custom footwear artists to create designs that…
One of my favorite ECCO GOLF shoe models is the BIOM C4. That's why I play in these golf shoes. It also has the most suitable shape for my feet. Here comes ECCO GOLF’s Spring-Summer 2023 collection. The collection…
I'm trying to describe what it feels like to play in ECCO golf shoes and what comes to mind. Maybe it's like playing on a Tom Doak-designed golf course. In short, minimalist, elegant, and very comfortable. That's why…
Last year PUMA Golf launched the Puma Golf IGNITE FASTEN8 golf shoes. Now PUMA Golf is launching its new IGNITE ARTICULATE golf shoes. At first glance, I see that they want to help us handle the swing better. Some…
I am so happy to have discovered ECCO GOLF golf shoes a few years ago. One of the reasons I loved ECCO GOLF is the comfort feeling throughout my entire game. ECCO GOLF tries to enhance this feeling…
ECCO Golf must have thought a lot about how to enhance or uplift the design and the image of its 4 iconic golf shoes. Then, successfully persuaded J. Lindenberg’s design team to redesign these shoes and create a…
It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…
It seems like nostalgia is one of the biggest consumer trends in 2020. Does PUMA Golf try to appeal to young Gen Xers who have insider knowledge of fads from this bygone era? It’s easy to see then…
I've got the impression that Mizuno is trying to take advantage of those innovative solutions in their golf shoes that have proven themselves in their running shoes. Mizuno has recently revealed two superb, distinct shoe options for Spring/Summer…
It is not a bad idea to treat separately the 3 distinct areas of the golf shoe sole. Ecco Golf invented the ZONAL FLUIDFORM™ TECHNOLOGY, that creates a molded midsole with three distinct zones of softness to ensure the…
Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…
Rory McIlroy said he needs such a golf shoe that helps him to attack the ball with velocity while maintaining control over his swing arc. This insight played a major role in the development of the Nike Lunar Control 4,…
After the success of the men's Nike Lunar Control franchise, Nike Golf introduces the women’s Nike Lunar Control. What makes Women's Nike Lunar Control golf shoes special? The first women’s shoe in the Lunarlon collection; the first women’s golf…
Luxury designer brand G/FORE has just launched their 2015 range. In parallel their unhidden intent is to conquer the UK golf market in 2015. In style they remind me little bit the Scottish brand Royal & Awesome. Did you…
In this year I have already discussed twice the topic of spikeless golf shoes. In March I wrote about the war between FootJoy and Softspikes and in August about Ashworth's spikeless golf shoes. As we all know the…
We are witnessing an explosive growth in spikeless golf shoes in the first quarter of 2013. Golf Datatech says although spikeless golf shoes have a 35% market share (triple what it was in January 2011), 90% who are…