536 entries: PING

Golf club grip that knows your hand

By: 2012. 09. 24.

Last week I mentioned Callaway Golf's udesign system that helps you to get the best Callaway golf clubs. It seems to me that the leading golf equipment manufacturers grasping the need of customized products. I still miss the…

Nike Golf clubs with tracking sensors

By: 2012. 09. 12.

Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

US golfers’ number close to edge of collapase

By: 2011. 05. 14.

Gen Yesuda says in his article in Golfweek.com that for the third consecutive year, the number of golfers in the U.S. declined, falling 3.6 percent to 26.1 million in 2010, according to the National Golf Foundation. The slide,…

Ireland’s stumbling golf tourism marketing – part 2

By: 2010. 08. 26.

As I promised in my previous post I will keep on analyzing Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page the following would be: Clear Community Expectations: what the brand (in…

Is Russia viable for a golf business opportunity? – part 3

By: 2010. 04. 25.

As I promised in my previous post, now Lyne Tumlinson, the former director of Career Services at

Acushnet prefers to focus on golf balls

By: 2010. 03. 11.

Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…

Wrestlers on golf courses

By: 2010. 02. 20.

We would think golf is a peaceful sport and game, but there are companies that think differently. Namely, Armourbite came out with a teeth-protector. To justify themselves, they say (and it is true in general) that when we…

Would you rent a golf club online?

By: 2010. 02. 19.

In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…

How to save money on golf equipment buying?

By: 2009. 12. 31.

In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc.  I cannot stress enough…

How much worth to pay for a golf club?

By: 2009. 11. 10.

Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…

Do we need golf industry exhibitions?

By: 2009. 09. 22.

As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…

Golf courses are not just target golf

By: 2009. 09. 19.

I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…

China golf market will lead the world

By: 2009. 09. 11.

If China is able to keep this pace of development soon can be the No.1 golf nation and golf equipment manufacturer of the world. China has already surpassed Japan. The annual growth rate of golf courses in the…

Golf Equipment Industry in social media (part 2)

By: 2009. 08. 31.

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…

How can a golf club contribute to a local community?

By: 2009. 08. 16.

As my reader Breki, wrote me that golf courses are also feeling the disadvantages of the recession, but it has another aspect as well. In the current economic situation when we are reconsider how we would like to…