Did you know that in Myrtle Beach, more than 3.5 million rounds of golf are played annually? I think it is a beautiful sign of popularity and engagement. Thus I am not surprised that Myrtle Beach has been…
In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey…
I think we can admit that the classic online training solutions are not really convenient. This is why it is good to see that Direct Golf is trying to find an online training platform. It is not a…
Billy Casper Golf and Sol Boards have partnered to feature GolfBoard – the first and only substantive, surf-inspired, motorized golf vehicle built specifically for the sport – at numerous Billy Casper Golf owned and operated golf courses, country clubs and…
In March I wrote about Hotel Reserva del Higuerón's agreement with Hilton Worldwide. This agreement was reached at the last Internationale Tourismus-Börse Berlin (ITB Berlin). As I wrote, Hotel Reserva del Higuerón will be rebranded to DoubleTree by Hilton Resort &…
Optimum Golf Technologies will be the distributor of Swing Catalyst in the UK and DACH - German-speaking nations. Swing Catalyst's Balance Plate technology is comprising more than 2,000 high-resolution pressure sensors, it provides a range of critical data including…
Troon Golf will provide consultation for the Greg Norman-designed golf course (6 signature holes created by Greg Norman), which rivals any ocean-side course in the world, advising on daily operations including the clubhouse, staffing, maintenance facilities and overall…
Kimberly Cayce’s appointment follows a nearly 200% increase in Women On Course membership in 2014, making it one of the largest golf-related professional development organizations in the U.S. Cayce will manage daily business operations, including membership, marketing, administration,…
Like I wrote yesterday, Tiger Woods will spend his weekend in Shanghai and Tokyo. Tiger Woods was at the Nike campus in Shanghai meeting with employees, young golf athletes and legendary basketball star Yao Ming. As part of the old…
Son Gual, Mallorca's leading golf destination has just reported their 1000th Chinese golfer in the golf club. This is the result of the copperation with Mission Hills GC (a 12-course resort, located in the town of Guanlan in…
Phil Mickelson gave his direct input on the design of this wedge. Callaway Golf tries to come up with a wedge, which has the versatility to perform out of deep rough, bunkers, on flop shots, and any of…
We are entering into a new stage of war between Arccos Golf and Game Golf. It seems to me that Game Golf understood the recent mobile usage trend, namely we prefer mobile applications over typing website URLs. This…
SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s…
Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…
Professional golf legend Billy Casper died yesterday at 4:45 p.m. MT of a heart attack at the age of 83 surrounded by family at home outside Salt Lake City, Utah. Focusing on golf, Casper attended the University of…
In the last 4 months Clubessential and ClubSoft worked on finalizing the conditions of the acquisition. Now it is official that Clubessential acquired ClubSoft, creating probably the most powerful information technology vendor in the club market with 115 US…
One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…
Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…
The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…
The Tom Mackenzie-designed golf course at Heythrop Park Resort is upgrading its green team. The resort recruited two senior professionals. Steve Cherry, a 25-year career greenkeeping professional who prepared 17 European Tour events under Alex Hay at Woburn.…