289 entries: "customer experience"

Cart Care Company Carts 4 Rent IOTee

How does IOTee revolutionize golf cart usage convenience?

By: 2024. 01. 29.

I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…

Club Car Ice Blue Tempo_FV

What upcoming innovations will Club Car present at the BTME exhibition next week?

By: 2024. 01. 17.

One of my discoveries in 2023 was IOTee, the keyless golf cart fleet management solution that can help golf clubs have a new revenue stream and better cater to golf club members and guests (see customer experience). In…

CMAE England appoints Mike Shrieve as new Chair of Young Managers’ Group

Why Mike Shrieve was chosen as the new Chair of CMAE England’s Young Managers’ Group?

By: 2024. 01. 04.

CMAE England has appointed Mike Shrieve as the new Chair of its Young Managers’ Group. Shrieve, Director of Golf at Bearwood Lakes Golf Club in Berkshire, will hold the position for the next two years, leading the sub-network…

kelly-ranch-golf-club-toby-guyer-jody-tavarez-1st-hole

How big of a competition can the new Kelly Ranch Golf Club expect in Fort Worth?

By: 2023. 12. 18.

I was intrigued by the Kelly Ranch Golf Club development project's $100 million price tag. The project's scale and scope have piqued my interest, and I would like to learn more about it. Fortunately, I was able to…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

Zest.Golf ChannelManager-scaled

In La Rioja, 4 golf clubs have partnered with Zest.Golf, using a proven best practice

By: 2023. 12. 07.

Last year, I reported to you regarding the Golf Passport by Cascais, which has partnered with Zest.Golf, a channel manager technology company. Zest.Golf's solution was also found to be compelling by Barcelona Golf Destination. It’s crucial for golf…

2023 Tagmarshal Diamond Awards Diamond Partner 2023-2024

What is the importance of winning the 2023 Tagmarshal Diamond Awards?

By: 2023. 11. 01.

The subject of pace of play is a recurring topic among golf club managers. This matter can cause considerable inconvenience to golfers who wish to utilize their leisure time to play golf. It is not a novel concept…

Yas Acres Golf and Country Club - 9th hole and the Clubhouse

What new group coaching packages are available at Yas Acres Golf Course?

By: 2023. 10. 26.

Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…

Players 1st Golf Australia partnership_resized

How could Players 1st convince Golf Australia to partner with him?

By: 2023. 10. 16.

Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…

Aphrodite Hills Golf Resort golf course in sunset ClubstoHire

How does ClubstoHire boost Aphrodite Hills Golf Resort’s revenue efficiently?

By: 2023. 10. 10.

A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…

First party data strategy

How to run successful campaigns for your golf club without 3rd party cookies?

By: 2023. 09. 20.

It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…

IOTee Banner

How does IOTee help increase golf cart rentals & extended operating hours?

By: 2023. 09. 05.

Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…

True Spec Golf bend_fitting

Professional golf club custom fitting can no longer be seen as a “nice to have!”

By: 2023. 08. 25.

If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…

Golf Genius and Vamoos collaboration_2023

How much does the Golf Genius and Vamoos partnership simplify golf travel?

By: 2023. 08. 23.

One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…

Stewart Golf US customer care center Houston

How can the new Stewart Golf customer care center become a brand protector?

By: 2023. 07. 03.

Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…

Cedar Point Club golf course with a lake

What are KemperSports’ plans to improve member engagement at Cedar Point Club?

By: 2023. 06. 23.

Over the past four years, significant changes have occurred at the Cedar Point Club. The club was named Cedar Point Club when it first opened in 1964 but then changed to Cedar Point Country Club in the mid-2000s.…

Club Caddie University

In what ways can Club Caddie assist you in achieving a successful implementation?

By: 2023. 06. 14.

I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…

2023 Ryder Cup Hilton Worldwide Partner

What will Hilton offer as the Worldwide Partner of the 2023 Ryder Cup?

By: 2023. 05. 31.

I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…

Vattanac Golf Resort 18th hole-West with ClubUp

To what extent can ClubUp improve the caddy experience of golfers?

By: 2023. 05. 24.

Inflation is a big challenge for many countries in the last couple of years. Not entirely unfounded, many people also fear a recession, which could reach us even this year. At the same time, I think it is…

Five Iron Golf Callaway Golf

How does Five Iron Golf ride the popularity of indoor golf?

By: 2023. 05. 17.

It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…