The golf simulator market is now a significant segment of the golf equipment market that cannot be ignored. Have you taken notice of this? This is not surprising if we are aware of the fact that over the…
Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
I am sure you also looking for uplifting vibes and moments of joyful distraction to pamper yourself. An Instagram study found recently that the number of conversations about indoor golf grew by 153%. One of the latest trends…
One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…
Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…
The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…
Now that we start to see the end of the lockdown, it is a nice challenge how to reactivate golfers and offer them a unique golf experience. When you think of increasing and improving your mobile app's (e.g.…
I’ve been eyeing the Foxhills Collection's Farleigh Golf Club for a long time. After the Hayton family bought the golf club (the previous name was Farleigh Court, opened in 1997) 10 years ago they invested heavily in the…
Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…
The 27-hole Gardagolf Country Club, in northern Italy, is targeting now UK golfers for the first time after negotiating package rates with a number of nearby ‘partner' hotels. Gardagolf has been, until now, largely the privilege of its 550…
Fairmont St Andrews, the luxury accommodation provider at the Home of Golf, has appointed Amy Yeates to the position of director of golf at the five-star resort. She will be responsible for the entire golf function at the…
Last week was a very nice week for Billy Casper Golf. It was awarded by the Helios HR Apollo Award for innovative training programs, including its proprietary "ACE the Guest Experience," Building Our Buffalo mentorship program, Billy Casper Golf…
9 and 18 holes of FootGolf will be available at Kaanapali Golf Courses after 3 p.m. seven days a week starting at $15 to walk and an additional $15 to ride a shared golf cart. Players can bring…
In March I wrote about Hotel Reserva del Higuerón's agreement with Hilton Worldwide. This agreement was reached at the last Internationale Tourismus-Börse Berlin (ITB Berlin). As I wrote, Hotel Reserva del Higuerón will be rebranded to DoubleTree by Hilton Resort &…
Early this year the golf media was loud because of the Open Championship deal (worth at least £75m) with Sky Sports. Now, I can herald another golf media deal. The Ladies' Golf Union and IMG announced today that the Ricoh Women’s…
Optimum Golf Technologies will be the distributor of Swing Catalyst in the UK and DACH - German-speaking nations. Swing Catalyst's Balance Plate technology is comprising more than 2,000 high-resolution pressure sensors, it provides a range of critical data including…
Peter Hanson has agreed to terms on a multi-year contract to become a member of the Srixon/Cleveland Golf PGA Tour staff. As I expected none of the sides shared any details of this contract. What is sure that he will…
The home of the 2018 Ryder Cup, France's stunning Le Golf National, is the newest member of the World of Leading Golf. The club's outstanding L'Albatros course will play host to the biennial team event in September 2018…
Magnolia Green Golf Club (owned by iStar Financial who purchased he mostly undeveloped 1,896 acres (including the golf course) for $52 million at a May 2009 foreclosure auction.) has decided to continue with Billy Casper Golf. The golf club management…