Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…
The 18 hole, par 72 championship golf course The Address Montgomerie Dubai (managed by Troon) has just announced that they are expanding the golf cart fleet with 100 ClubCar Precedent i2L vehicles. At the same week Hydroturf International…
Peter Hanson has agreed to terms on a multi-year contract to become a member of the Srixon/Cleveland Golf PGA Tour staff. As I expected none of the sides shared any details of this contract. What is sure that he will…
Lee Westwood Official Masterclass mobile application is not totally new to the market. It was launched last year with a soft launch since it was not fully functional. What makes unique Lee Westwood's mobile application is that it…
During the 2nd St Patrick’s Golf Day at Goodwood organised by Golf Ireland this month, some interesting findings came to light about the contribution of golf tourism to the Irish economy. The economic impact of golf tourism across Ireland has risen…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…
Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…
It is not so simple to enhance in-golf course experience and compete with TVs that can show much more to a viewer. This is why contextual technologies are gaining momentum. Do you remember when in September 2013 NFL…
Time to time, I ask myself, whether Rory McIlroy could earn more money by winning tournaments and championships with his previous Titleist golf clubs or as it is today, when we see him struggling on the green. Last…