44 entries: Las Colinas

Content marketing

How can golf clubs be smart in content marketing?

By: 2019. 02. 11.

Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…

Understand your golf club's customers' journeys!

Understand your golf club’s customers’ journeys!

By: 2018. 11. 23.

It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…

Vale Resort with the new Club Car fleet

Vale Resort doesn’t want to miss the latest golf cart trend

By: 2018. 07. 06.

When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…

Hinojo Community Las Colinas Golf Country Club from above

Does it worth investing in Hinojo Community as a 2nd home?

By: 2018. 03. 02.

The year 2017, was a great year for the Spanish home sales. The Spanish house price index published by Tinsa shows a significant rise in real estate prices in 2017: Barcelona, Madrid area - 7,5% the Mediterranean coast up…

Ingersoll Rand Club Car Visage

What do golf clubs benefit from Ingersoll Rand’s acquisition?

By: 2017. 11. 23.

I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…

Las Colinas 8th hole

Where is the coverage for the #ThisGirlGolfs campaign??

By: 2017. 05. 18.

Las Colinas Golf & Country Club has recently partnered with Lady Golfer magazine to support their #ThisGirlGolfs campaign (launched in 2015; a collaboration between England Golf, The Scottish Golf Union, the PGA and National Club Golfer) and offer…

How can the Le Golf National improve engagement?

By: 2016. 05. 06.

I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass…

How can Troon exploit German golf tourism?

By: 2016. 04. 18.

There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

Never compromise on golf cart customer experience!

By: 2015. 12. 23.

It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…

Troon won in 8 categories at the 2nd Annual World Golf Awards

By: 2015. 11. 09.

This weekend (5th-8th November) was held the full-3 day World Golf Awards program at the Conrad Algarve (it is the 2nd year in a row that the event is held in this luxury Algarve hotel). World Travel Awards celebrated earlier…

Powerscourt Golf Club gets interactive Club Car fleet

By: 2015. 07. 09.

Las Colinas Golf & Country Club was the first venue in Europe to have implemented in early 2014, Club Car’s new Precedent i3 vehicles. After The Belfry, The Grove and Gleneagles, now the former Irish PGA Championship venue upgraded its existing Club Car fleet with…

Gleneagles Hotel continues with Club Car

By: 2015. 05. 15.

Club Car can be relaxed for another two years as they signed a new contract with Gleneagles Hotel (Scotland) until 2017. Club Car not simply extended an existing, longstanding cooperation with Gleneagles Hotel, but also to received an…

Inbee Park’s 2nd LPGA victory in 2015

By: 2015. 05. 09.

The victory at the 2015 Volunteers of America North Texas Shootout held at the Las Colinas Country Club, in Irving, Texas last Sunday was Inbee Park's 2nd LPGA victory in 2015 ( and her 14th career LPGA title). She closed the game with a…

Leadbetter opens tution facility at La Manga Club

By: 2014. 09. 18.

It seems to me La Manga Club understood that they must add/provide some unique service to attract golfers to their 4 golf courses. Following the good example of Troon Golf (partnered with Pelz Scoring Game School), La Manga…

La Manga Club plans to double its awards’ numbers

By: 2014. 07. 17.

I have just heard that La Manga Club received a double nomination at the 1st World Golf Awards, which will be held in Portugal in November 15. The ceremony will be in the Conrad Algarve, Quinta do Lago. We will be able…

John Letters relaunches its ‘TR47 Challenge’

By: 2014. 06. 22.

Do you remember from last year the promise of John Letters? They promised to give back money if their golf clubs fail to add 47 yards to a golfer's game. Last year not one took up the offer of…

Help disabled golfers with your unwanted golf equipment!

By: 2014. 06. 10.

May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…

330 years old golfer was found in Mannings Heath

By: 2014. 05. 22.

I am just kidding. :-) Actually I found four golfers with a combined age of 330. They have accumulated a total of 182 years' membership at Mannings Heath Golf Club, Horsham - and they still play regular golf…

Club de Golf Alcanada was booed by Golfboo

By: 2014. 02. 25.

Last year, right after Golfboo.com was launched in June, I reported about this so-called "search engine for golf". Today they have 7323 golf courses in their database with 127,767 reviews by golfers. Nice achievement.  Today I have just…