Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
Last year, after a lengthy testing period, Titleist launched what they called the next-generation Titleist Pro V1 and Pro V1x golf balls. I have just received the news about the latest Titleist Pro V1 and Pro V1x. I will try…
How many of you remember when I introduced you the first CNCPT by Titleist irons in April 2019? Now I can show you the latest Titleist CNCPT irons: CP-03 irons provide a balance of power and control in a progressive…
The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…
Just before my well-deserved summer golf holiday, I thought to share with you a quick update on Titleist T-Series irons. Titleist launched in August 2019 the Titleist T100 and Titleist T200 and T300 irons. In January 2020 they…
Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…
After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…
Last August I have already shared with you that Titleist launched the Titleist T-series irons product family (T100, T200, T300). On March 27, Titleist will launch a new member of this product family, the Titleist T-400 irons. The fittings…
To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…
If you prefer a very soft compression feel and you like Titleist DT TruSoft golf balls, then I have got a great news for you. Titleist TruFeel improves upon the prior generation Titleist DT TruSoft golf ball. They…
I assume you have already heard of the CNCPT by Titleist CP-01 irons. The reason why I remind you of them is that the new Titleist U-Series utility irons remind me them... Check out below! Titleist calls these…
Last week I shared with you the product details of TaylorMade P•7TW irons. This time, I show you the innovations in the first CNCPT by Titleist irons and try to highlight the main differences between them. What is…
What can Titleist improve or upgrade when their golf balls are ruling the market? The new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin…
Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…
Between October 2017 to January 2018 Acushnet tested and validated the new Titleist AVX golf balls in Arizona, California, and Florida. It always impresses me what such golf equipment companies like Acushnet can invent to make us feel like you can't afford to…
In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
We have got used to reading about forgiveness and distance when a new golf club will be launched. However, in case of the new Titleist 917 driver, we can find a new element: forgiveness with precise adjustability. The new…
It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…
Colin Montgomerie, yesterday officially opened the five-star Dreamland Golf Club in Baku, Azerbaijan. This is the first golf club of Baku (capital of Azerbaijan). Dreamland Golf Club, a 170-acre premium golf club was designed by Cynthia Dye. The golf club…