In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, Secretary General of…
There is no doubt that video marketing and consumption will keep on growing in the coming years as well. This is why interesting to see Golf Tourism England's latest video marketing initiative to capture the imagination of the…
Lumine Golf Club at Mediterranea Beach & Golf Community (managed by Troon) has recently announced a multi-year partnership with Rick Shiels. As part of the cooperation, Lumine will be Shiels’ official resort partner. Calle Carlsson, General Manager said "Rick is part…
There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…
As I promised in my previous post, I will continue to analyze Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page, the following would be: Clear Community Expectations: what the brand (in…
According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…
We all can agree that the rush to golf courses in the UK on March 29 was not a big surprise. As we could see last summer, most golf clubs (not just) in the UK were expecting a…
How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…
I am almost entirely sure that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses in Portugal are concentrated in the Algarve. Furthermore, the region…
NovaWorld Phan Thiet Golf Club, a well-designed 36-hole golf complex by Greg Norman, adds significant value to Vietnam's growing reputation in the golfing world as it becomes a part of the esteemed network of clubs managed by global…
The preliminary findings of the Great British Bunker Study, a report compiled by bunker specialists EcoBunker Ltd with the endorsement of the British and International Golf Greenkeepers Association (BIGGA), have pinpointed substantial challenges that demand the attention of…
The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…
The British & International Golf Greenkeepers Association (BIGGA) has just announced that Jacobsen will be the headline sponsor of the BIGGA Celebration, taking place on the opening evening of the BIGGA Turf Management Exhibition (BTME). The BIGGA Celebration…
Are you also noticing a lack of buzz surrounding the upcoming 2023 Ryder Cup, despite it being just a month away? Of course, there are bits of news around the event. This is how we found out: Chervo is…
PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…
I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…
For those of us who follow the Japanese Iseki's activity in Europe know that the ISEKI product line has been distributed in the UK and Ireland since 1996 by Ransomes Jacobsen operating out of their facilities in Ipswich Suffolk.…
While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…