Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
Recently, the Pete Dye Golf Club has selected Club Caddie as its new golf club management software. This is why I interviewed Tony Kowalski, the general manager of the club to understand their needs, expectations, and most of…
Ever since I switched Golf Pride MCC Align grips, I’ve been paying close attention to the company’s innovations ever since. My game from them has improved incredibly. The new Golf Pride CPX (“Comfort Performance Extreme”) performance grip combines…
I’m reading the 2022 hotel trends right now. That’s why I’m very curious about how well Costa Navarino’s new hotel, W Costa Navarino, meets the latest hotel trends. W Hotels is one of the luxury hotel chains of…
Now that I have received my second vaccination on Friday, I feel like I have to travel abroad to play golf. Two years ago I wrote that we should visit less known Portuguese golf resorts because often they…
We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…
I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…
The coronavirus crisis taught golf clubs to adopt various technology solutions to provide a proper response in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to give golf lessons…
Some of us have already heard that the Lumine Golf & Beach Club has got a new Chief Business Director: Agustin Garcia Pascual. He replaced Calle Carlsson who moves on after 10 years at the resort. He joins…
Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…
As you know, private golf clubs are closing, redeveloping and converting to public play in record numbers. This is why I thought to bring a positive example of the LedgeRock Golf Club (in suburban Philadelphia: 15 minutes southwest…
With the launch of PING Glide 3.0 wedges, PING actually redesigned its wedges from scratch. PING’s engineers took a grip-to-grind approach, re-designing every component of the club to create a higher-spinning, more forgiving, lighter overall design that offers…
Almost a year ago, I composed the list of TOP10 online tee time booking solutions for Portugal and Spain. The article received many comments and feedback. Among the comments, I found a very legitimate one, namely, where are…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
I hear quite often from golf clubs how much green fee revenue they lose when they are using third-party tee time vendors’ services (e.g. GolfNow, TeeTimes.com, and TeeOff.com). Should we be relying on third parties for the growth…
Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment; the…
When entering a new club, the first few months are without doubt spent evaluating the club and the situation the club is in. Determining the strengths, weaknesses, opportunities, threats, existing membership and maybe learning about the local culture…
Troon International has been selected to manage the Brookwater Golf and Country Club, Queensland’s (Australia) premium golfing destination. Troon is managing Brookwater Golf and Country Club (18-hole, par 72 championship golf course, a Greg Norman design) for over 15…
In these days, PING is launching their fastest and most forgiving driver to date and an iron that delivers tour-level distance and ball flight highlight the new PING G400 Series. I will try to summarize the innovations and new…
Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…