It is almost possible to say the same thing about Troon as about Coca-Cola: wherever you go in the world, you are likely to find a golf club managed by them. Most recently, Laolao Bay Golf Resort (1.6…
In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
Given that Joe Mendez, CCM, CCE, has been elected as the 2024 CMAA Chairman, I believe gaining insight into his perspective on the challenges that golf club managers and leaders could potentially encounter in 2024. This inquiry could…
Finca Cortesin has just confirmed the appointment of José Ignacio Olea as its new Director of Golf. With over two decades of invaluable experience in the golf industry, encompassing diverse operational, managerial, leadership, and sales roles. José Ignacio…
In the ever-evolving landscape of golf course management, the introduction of the Internet marked a pivotal shift in how clubs handle their operations. From the old server-based technologies of the '90s to the modern cloud-based solutions of today,…
BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…
The USTA found last year that U.S. tennis participation grew by 1 million players in 2022, with more than 23.6 million playing the sport–the third consecutive year that the sport has increased. This number, when added to the…
A report by the National Golf Foundation in November 2023 revealed that the number of individuals utilizing golf simulators has witnessed a staggering growth of 73% since the year 2019. The report estimated that approximately 6.2 million Americans…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
Tenia Workman, executive director of the Georgia Golf Course Superintendents Association, has been selected to receive the 2024 Outstanding Contribution Award from the Golf Course Superintendents Association of America (GCSAA). The Outstanding Contribution Award is given to an…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
The Kelly Ranch Golf Club is all set to become Texas' 908th golf course, opening its doors in 2025. The $100 million Kelly Ranch Golf Club - by Escalante Golf - is located on 240 acres of rugged rolling…
For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…
The British & International Golf Greenkeepers Association (BIGGA) and Premium Partner ICL have revealed the 5 participants of the 8th ICL Continue to Learn Scholarship. The ICL Continue to Learn Scholars for 2024 accurately represents the diverse greenkeeping…
Yesterday, I had a great conversation with Kevin Flanagan (CEO of ACD Consulting) about their new partner, the NXXT Women's Pro Tour ambitions. The brand-new NXXT Women's Pro Tour is trying to give a proper answer to the…
Te Arai Links' Managing Director, Jim Rohrstaff, proudly announced in a February interview for Golf Business Monitor that Tom Doak had been commissioned to design the North Course. Tom Doak's new masterpiece will open for play on October…
It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…
The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…
To enhance the quality of its services, the Bull's Bridge Golf Club has taken the first step towards its very first renovation project since its establishment in 2004. McDonald and Sons is the construction contractor. The Bull’s Bridge…