In 2025, the hospitality industry is undergoing a transformative wave of guest experience innovations, centered on personalization, technology integration, and sustainability. Elevating the guest experience transcends basic hospitality, as each enhancement meets immediate needs while nurturing loyalty and…
I am thrilled that the golfing world has been graced with another masterpiece designed by Tom Doak, the Old Petty Golf Course in Cabot Highlands. Nestled beside the historic Old Petty Church and offering breathtaking views of the…
I was discussing golf sponsorships by automotive brands with my friend this morning. Two emerging automotive brands are making notable strides in the realm of golf sponsorship. The first, Genesis, which is Hyundai Motor's premium vehicle division, is…
NovaWorld Phan Thiet Golf Club, a well-designed 36-hole golf complex by Greg Norman, adds significant value to Vietnam's growing reputation in the golfing world as it becomes a part of the esteemed network of clubs managed by global…
Flavoured gin has emerged as one of the most exciting success stories in recent years, with its penetration growing by an incredible 160% year-on-year. This remarkable trend reflects the adventurous spirit of consumers and an influx of innovative…
PwC envisions a future where AI contributes an astonishing $15.7 trillion to the global economy by 2030. Their Global Artificial Intelligence Study reveals the potential for AI to elevate local economies’ GDP by up to 26% by that same year, highlighting…
I find myself resonating with Titleist's vision. On Monday, I shared a remarkable Swiss putter called myvicto, designed with helpful alignment lines. The idea of Alignment Integrated Markings on Titleist golf balls has been inspiring players since 2007,…
In 2025, I expect affluent travelers to favor luxury accommodations for family holidays, business trips, and unique experiences. This trend highlights the importance of offering immersive experiences, sophisticated dining, genuine local interactions, high-end amenities, and customized guest services. Luxury hotels…
The idea of luxury is prevalent in modern society, and the term "luxury" frequently appears in various contexts. Regrettably, this widespread usage has resulted in a significant dilution of its meaning. While there is a general understanding of…
GCSAA reported that water usage had been reduced by 29% between 2005 and 2022. The report found that U.S. golf facilities applied approximately 1.68 million acre-feet of water in 2020, a 29% reduction since 2005. The same survey measured the use…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
In 2024, Troon retained itself as the largest golf club management company globally, successfully managing a remarkable network of 610 18-hole equivalent golf courses across its various brands. Invited manages 175 golf courses, and KemperSports, with 137 courses,…
According to Allied Market Research's 2024 report, the global luxury tourism market is valued at approximately $1.4 trillion and is projected to reach $2.2 trillion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of…
In 2025, AI-driven personalization is expected to emerge as the most prominent trend in retail technology. Retailers are expected to increasingly leverage artificial intelligence to analyze customer data, optimize inventory management, and deliver tailored experiences. This approach is…
This may be the first instance where Titleist clearly highlights our game with wedges and irons. The new Titleist Pro V1 and Pro V1x golf balls are built upon innovations introduced in 2023. The significant change is the…
Over the past few years, I've had the opportunity to learn more about St Enodoc Golf Club in North Cornwall, England, and it's been a rewarding experience. Undoubtedly, being so close to nature and focusing on golf drew…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. The newly upgraded academy features a purpose-built building housing cutting-edge Swing Studios, a…
Golf clubs & resorts are not just about providing good service. It’s an opportunity to create memorable experiences for individuals. In the evolving landscape of the experience economy, where unique and personalized interactions are highly valued, it is…
When Landmand Golf Club put the tee times for 2023, its inaugural full season, it sold out for the year on April 10, just over a month before it opened that year. The following year, though, was rather…
Several years ago, I observed that the expectations of both employers and employees have evolved significantly. Many employees in the golf club industry are resigning, citing concerns related to the employee experience (EX). The primary factors influencing their…