64 entries: personalization

authentic golf travel experience is on demand

Provide authentic golf travel experience or you will lose!

By: 2018. 12. 04.

Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…

Cleveland Golf - Huntington Beach SOFT Putter

In Focus: Cleveland Golf Huntington Beach SOFT putters

By: 2018. 11. 05.

Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…

Golf travel agency loyalty programs

Do golf travel agencies reward customer loyalty?

By: 2018. 09. 17.

The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…

Lee Westwood and Your Golf Travel

Your Golf Travel & the importance of added value services

By: 2018. 09. 04.

I am so happy that Your Golf Travel came to the same conclusion as I did last July. In that post, I highlighted the Portuguese Tee Times Golf Agency's 'unlimited golf concept' as a great offer. The reason why…

Cristobal Guerrero Managing Director of Las Colinas Golf & Country Club

Insider: Where is Las Colinas Golf & Country Club heading to?

By: 2018. 08. 27.

Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…

Oceanico Pinhal 13th Portugal golf tourism destination

The great success of the Portuguese golf tourism industry

By: 2018. 08. 20.

I have already heard many promising great news about the latest success of the Portuguese golf tourism industry, but I wanted to hear from first hand about the details. This is why I asked Carlos Ferreira, the Founder…

Golf GameBook Ryder Cup 2018 fan_game1_final

Are you a real Ryder Cup fan? Test it NOW!

By: 2018. 08. 07.

I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…

Cobra Puma Golf joins Foremost EMP Premium member service

What is the next chapter in Cobra Puma Golf’s retail support?

By: 2018. 07. 25.

I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…

Vale Resort with the new Club Car fleet

Vale Resort doesn’t want to miss the latest golf cart trend

By: 2018. 07. 06.

When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…

Pacific Links International expansion in 2018

What will 2018 bring to Pacific Links International?

By: 2018. 06. 28.

I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…

golf travel agencies before major changes

How can golf travel agencies remain relevant in 2018?

By: 2018. 06. 13.

In a previous post, I have already started to hint and recommend to golf travel agencies that golf travelers are looking for “experiences”.  As part of the customer experience innovation and development, I recommended a high level of…

tee times booking solutions brands-communication--2018

TOP 10 tee times booking solutions for Spain and Portugal

By: 2018. 05. 23.

The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…

certified supervisor program

Creating a certified supervisor program – Part 2 -‘The Who’

By: Gregg Patterson, Founder & President “Tribal Magic!!!” 2018. 05. 02.

This is the second part of the article of 'Creating a certified supervisor program'. Doing "The Who" “Doing supervisor certification right” requires knowing The What that’s needed and The How of delivering What’s Needed effectively and efficiently.   In…

golf triop with rented golf clubs and golf holidays

Can we gain a relaxed golf holiday with rented golf clubs?

By: 2018. 04. 24.

It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…

PGA Catalunya Resort - The Club Café

How do you imagine PGA Catalunya’s renewed Club Café?

By: 2018. 04. 23.

The famous interior designer Lazaro Rosa-Violán returned to PGA Catalunya Resort to create something great after the successful design project of the Hotel Camiral. He is considered to be a fashionable interior designer. It seems like that not only the Hotel…

Tewkesbury Park Hotel room

How will Tewkesbury Park raise the quality of hospitality?

By: 2018. 04. 13.

The renowned Tewkesbury Park went through a two-year, £9m facelift. The owners claim that the 93-room luxury hotel, spa, and golf course now offers the complete golf break with outstanding accommodation. From now on we can choose from six brand-new historic…

Personal, relevant, and timely golf holiday services in demand

By: 2018. 03. 29.

I think we are living in a world where experience is more important than the price. This is also true regarding golf holiday services. Golf travelers want to feel like you care about them. Whether you are a…

Mack Daddy 4 Callaway Customs Wedges Chrome

What will be like your Mack Daddy 4 Callaway Customs Wedges?

By: 2018. 02. 19.

Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

Acushnet Holdings 1920

How could Acushnet create added value for golfers?

By: 2018. 01. 22.

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…