164 entries: personalization

ClubUp Crew employee scheduling platform

How Can The ClubUp Crew Platform Make It Easier To Schedule Golf Club Employees?

By: 2024. 11. 08.

Several years ago, I observed that the expectations of both employers and employees have evolved significantly. Many employees in the golf club industry are resigning, citing concerns related to the employee experience (EX). The primary factors influencing their…

Toptracer Sweetspot partnership 2 TT+Terminal

How will Sweetspot make Toptracer-powered driving ranges profitable?

By: 2024. 10. 24.

A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…

MGI Golf_Zip X3_Troon partnership

What remarkable experiences will Troon and MGI Golf create together?

By: 2024. 10. 21.

Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…

Vokey Design V Grind lob wedge close look

Get better control and spin with the new Vokey Design V Grind lob wedge!

By: 2024. 09. 19.

The Vokey Design V Grind, a lob wedge that provides players with increased bounce on square-faced shots and enhanced relief for open-faced shots, is now accessible through WedgeWorks on Vokey.com. When the V Grind face is opened, its heel,…

BGL Golf Burhill Golf Club clubhouse

Guess how much BGL Golf increased its rounds played year-on-year!

By: 2024. 08. 29.

Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…

TaylorMade Hi-Toe 4 wedge bunker shot

What new performance features await in the TaylorMade Hi-Toe 4 wedges?

By: 2024. 08. 20.

I really hate it when I have to hunt for my golf ball in a deep bunker with steep walls. It's definitely one of the reasons why I'll never forget my game at Las Colinas Golf & Country…

59club Das Achental partnership 2024

How will 59club help Das Achental to advance its golfing experience?

By: 2024. 08. 02.

While digitalization is increasingly visible and experienced in golf clubs, its role and contribution to customer experience development are even more evident. I give you a few examples. Golf clubs have traditionally involved a lot of in-person interaction…

The Bridgedown Collection flexible golf club membership offers

Which club membership offer from The Bridgedown Group is convincing?

By: 2024. 07. 24.

The level of value or "success" that golf club members derive from our golf club membership offerings directly correlates with their loyalty. Furthermore, the greater success achieved by our golf club members translates to increased revenue generation for our golf…

Hole19 online pro shop

What Makes The Shopping Experience In Hole19’s Online Store Truly Unique?

By: 2024. 06. 18.

In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…

59club Golf Club St. Leon-Rot cooperation

What advice would 59club give to St. Leon-Rot Golf Club to improve their CX?

By: 2024. 05. 07.

Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…

One Club by R&A memorable experience

What money-can’t-buy experiences will the R&A One Club offer?

By: 2024. 04. 02.

In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…

Wilderness Club relaxation

What are the ambitions of Escalante Golf with the new 550-acre Wilderness Club?

By: 2024. 03. 27.

In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

Guy Riggott new COO at Burhill Group 2024

How will the golf division of BGL grow under Guy Riggott, the new COO?

By: 2024. 02. 12.

Guy Riggott's promotion to Chief Operating Officer of BGL's Golf Division is a testament to his hard work and dedication. Ever since Riggott joined BGL in September 2014 as Operations Director, he has been a driving force behind…

Cart Care Company Carts 4 Rent IOTee

How does IOTee revolutionize golf cart usage convenience?

By: 2024. 01. 29.

I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

Players 1st Golf Australia partnership_resized

How could Players 1st convince Golf Australia to partner with him?

By: 2023. 10. 16.

Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…

La Zalageta Casa Club restaurante old course

What is the level of demand for exclusive golf clubs in Europe?

By: 2023. 09. 18.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…