As part of TaylorMade Golf’s 15 years of Driver dominance a VIP event was held at Macdonald Rusacks Hotel. Junior golfers from Scotland were invited to celebrate with their heroes including Stephen Gallacher, Justin Rose, Sergio Garcia and Dustin…
Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…
TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M). During unseasonably poor weather across the globe leading…
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…
Fujikura Golf will launch Ventus in these days its successful VENTUS line of shafts new edition: VENTUS TR. The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where…
Have you heard of Cobra Golf's new KING TEC Hybrid? The new KING TEC Hybrid ($279) is the newest addition to their KING players’ family. The Cobra Golf KING TEC Hybrid is designed for better players who seek a utility…
Two years passed since the 4th generation of Srixon Q-Star golf balls and 3 years since the 3rd generation Q-STAR golf balls. Although I play mainly with Titleist and TaylorMade golf balls, I thought to give a chance…
Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
Due to my age, I will not be able to remember the start of Pinnacle Golf in the 1970s. However one thing has not changed at the brand and it is its positioning (=value/recreational/distance category golf ball). Last…
Almost a month ago I introduced you the new Wilson Staff FG Tour F5 line of woods that will be available from January 2016. Now I can show you from this product family line the Wilson Staff FG Tour F5…
How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…
Callaway Golf has just announced that the Big Bertha Irons will be upgraded by the new 360 Face Cup technology. This is not a new technology. Previously it was used for Callaway Golf's fairway woods and hybrids. …
Last summer when I talked about the novelties of FT Optiforce drivers and fairway woods, I could not tell the exact weight of FT Optiforce drivers just approximately (under 300 grams). At this time when Callaway Golf is launching next…
I can dream about this, but for US and Canadian golfers it can happen easily between June 12, 2014-June 15, 2014. Callaway Golf came out with a new idea about promotion prize. Instead of give away golf clubs, they…
The battle to invent the softest golf ball is keeps going on. In January 2013, I reported about Wilson Staff DUO golf balls that have a compression of 40 (out of 110 - but the complate scale ends at 200).…
I must confess that Honma Golf is a big enigma for me and I guess for many other golfers. We hardly read about Honma golf clubs in golf magazines. Honma golf clubs are handmade one-by-one. You can imagine their…